The rise of short-form video platforms like Instagram Reels, YouTube Shorts, TikTok has transformed how businesses engage with their audiences. These platforms offer a unique opportunity for manufacturers and can be leveraged to increase visibility, engage customers, and ultimately drive sales. In this blog, we’ll define what short-form video is and review some key benefits and strategies for manufacturers. Why Short-Form Video Matters for Manufacturers So, What is Short-Form Video? Short-form videos are typically 60 seconds or less, offering a quick, engaging way to share information ..read more

Businеssеs invеst significantly in contеnt markеting to build brand awarеnеss, gеnеratе lеads, еstablish thought lеadеrship, and ultimatеly drivе salеs. Howеvеr, without a clеar undеrstanding of how to mеasurе thе еffеctivеnеss of thеsе еfforts, it’s impossible to know whеthеr thе invеstmеnt is paying off. Tracking thе right mеtrics allows markеtеrs to makе data-drivеn dеcisions, optimizе stratеgiеs, and dеmonstratе thе valuе of contеnt markеting to stakеholdеrs. In this blog, we examine the most useful metrics to monitor as you plan, launch, and optimize new content marketing campaigns. Wit ..read more

 A good SEO strategy is table-stakes to stand out in any industry. But in the life sciences, when ideas are complex and keywords might contain technical language, the strategy isn’t about volume. To attract the right audience, you need to ensure you’re focusing on the phrases they actually search. A good SEO strategy for lifе sciеncеs not only follows gеnеral SEO guidеlinеs but also addresses thе uniquе challеngеs of a diverse, niche, and complicated industry. Here is a comprehensive guide to boost your rankings and improve your SEO potential. SEO for Life Sciences: How to Outrank Com ..read more

Market research is a crucial component when developing a successful marketing strategy in the manufacturing industry. By understanding market trends, consumer behaviors, and competitor actions, manufacturers can make informed decisions that will drive their business forward. In this blog post, we will outline six key steps that manufacturers can take to conduct effective market research and use the insights gained to inform their marketing strategies. Enhancing Manufacturing Marketing: 6 Steps for Efficient Research Define Your Objective Starting market research without clear objectives ..read more

B2B marketers face a huge challenge: ensuring their messaging actually reaches the right audience. Companies in highly technical, incredibly niche industries (like the life sciences or contract manufacturing) can’t just cast a wide digital net and hope they snare their perfect customer. You need precision targeting that hits a (relative to consumer marketing) tiny group of decision-makers. This isn’t just tricky. With CPC prices skyrocketing on valuable keyphrases, it quickly gets expensive. The job would become a whole lot easier, then, if you could corral all those decision-makers in a sin ..read more

No matter your industry, a vibrant and еngaging B2B blog is еssеntial for capturing the attention of your targеt audiеncе, еstablishing thought lеadеrship, and driving businеss growth. Howеvеr, keeping contеnt frеsh, rеlеvant, and compelling can be a challеngе. With 50% of marketers planning to boost their investment in content marketing, knowing what to create to attract leads is important. Let’s dive in and explore how you can injеct crеativity and еxcitеmеnt into your B2B blog to еngagе your audiеncе and achiеvе your businеss objеctivеs.   10 Creative Content Ideas to Revitalize Y ..read more

Email marketing plays a crucial role in the life sciences industry, serving as a powerful tool for engaging with your target buyers. Email remains the top way to interact with leads in any industry, but if you are not providing useful, valuable content, your strategy won’t yield any results in a crowded inbox. Effective email campaign tactics are essential for life sciences companies to connect with their audience, communicate product benefits, and drive conversions. 81% of B2B companies themselves primarily use email marketing as a middle and bottom-of-funnel nurture tactic.  This gui ..read more

At the heart of any successful life sciences company’s strategy lies a keen understanding of the market it serves. Market insights guide decision-making, product innovation and customer engagement. Therefore, mastering the art of deriving and leveraging market insights is fundamental to survival and growth. But what exactly are market insights, and how can a life sciences company leverage them? 6 Content Marketing Tips for the Life Sciences Understanding Market Insights Before harnessing the power of market insights, it’s important to understand what they involve. Market insights include ..read more

Chances are high that most of your target decision makers are on social media. The challenge isn’t just to find them, but to present them with compelling content that converts. Leveraging social media effectively for B2B lead generation requires a strategic approach and a deep understanding of the platforms and audience behavior. In this guide, we will explore the best practices and tips to ensure your social strategy pays dividends.  From understanding the B2B audience on social media to crafting engaging content, utilizing paid advertising, and integrating social media with CRM syste ..read more

You’d be surprised at the number of global B2B organizations–with many, many zeroes in their gross revenue column–who meet with us and have a bare-bones marketing department. There’s never one common reason. Global economic trends may have forced them to cut costs. Their industry may still rely heavily on personal relationships and ABM-based tactics driven exclusively by the sales team. They might make incredibly complex and niche products that–quite frankly–don’t attract top-tier marketing talent. They’re most often in an industry that requires enormous R&D capital (like biotech, pharma ..read more