Forrester » B2B Marketing
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B2B marketing is increasingly expected to deliver the level of experience buyers are used to having as consumers. Read our insights.
Forrester helps business and technology leaders use customer obsession to accelerate growth.
Forrester » B2B Marketing
2w ago
A year after the release of Adobe Firefly, B2B content workflows come into focus, with brand guidelines and broader participation possible in content creation and distribution activities ..read more
Forrester » B2B Marketing
2w ago
Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May ..read more
Forrester » B2B Marketing
2w ago
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May ..read more
Forrester » B2B Marketing
2w ago
Overcome tall poppy syndrome. Inspire team growth, foster a learning mindset, and challenge the status quo. Achieve extraordinary results through practicality, influence, curiosity, and resilience ..read more
Forrester » B2B Marketing
2w ago
Discussions with 100 CMOs and key marketing leaders in India revealed the massive transformation genAI is already bringing to many marketing organizations across the Indian subcontinent. Read some of their comments in this post ..read more
Forrester » B2B Marketing
2w ago
Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue ..read more
Forrester » B2B Marketing
2w ago
The details of Google’s settlement in a multiyear lawsuit over Incognito mode became public this week. Find out what changes Google will make as a result of the settlement and what it means for marketers everywhere ..read more
Forrester » B2B Marketing
2w ago
Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Learn five ways generative AI can help portfolio marketers automate tasks and increase productivity and creativity ..read more
Forrester » B2B Marketing
2w ago
In the world of revenue technology, three distinct categories have converged to form a new supergroup of revtech capabilities. Learn more about revenue orchestration platforms in this preview of a new report ..read more
Forrester » B2B Marketing
2w ago
Most marketing leaders run top-level brand and reputation programs as a primary way of building awareness. These are the advertising or thought leadership initiatives intended to provide a compelling yet broad brand story — but they often aren’t well connected to buyer needs and demand programs. There’s more to planning and executing reputation programs than ..read more