Looking for a Chief Marketing Officer should not be a task taken lightly. CMOs are in charge of managing all marketing operations, they contribute to growing sales, finding new business opportunities, and are responsible for planning, executing, and overseeing all your marketing activities A qualified Chief Marketing Officer (CMO) shouldn't just be skilled to do the job, they should also fit your company's culture and have a proven track record of driving measurable results ..read more

You have a quality product, you’ve confirmed interest in the market, but at what point have you hit product-market fit (PMF)? Understanding your growth stage is crucial for developing the right go-to-market strategy for your B2B SaaS business—it’s also something CEOs and founders often get wrong ..read more

The Rule of 40 is a straightforward yet powerful benchmark. It states that a company's combined growth rate and profit margin should equal or exceed 40%. In simpler terms, if you're running a SaaS startup or in charge of the marketing engine, this rule is your litmus test for balancing rapid growth with sustainable profitability ..read more

For marketing leaders, board meetings usually mean standing in front of a group of people for a very small window of time and somehow making sure they are getting across where the entire marketing function stands, from KPI performance, important milestones achieved, current priorities, all the way to potential challenges and how they plan to overcome them ..read more

AI for content marketing is everywhere right now and for a good reason. We all know great content can get great results, but at what cost? Naturally, we all want an easy and affordable way to churn out great content quickly. And artificial intelligence (AI) has transformed how we produce and consume content.  ..read more

Email marketing has long been a staple in digital marketing, and its effectiveness as a user acquisition method remains undeniable, particularly in the case of B2B markets with small lead pools. For B2B SaaS companies, email marketing holds immense potential for increasing ROI by retaining customers and reducing the cost of acquiring new ones ..read more

The B2B SaaS content marketing flywheel is an important framework for understanding and optimizing the SaaS customer journey. It’s helpful for both understanding where you audience is in the funnel and what content they’ll find valuable. The content marketing flywheel will help you take your marketing strategy a step further, boosting your understanding and emphasizing the importance of content’s role in customer retention and advocacy.  ..read more

HubSpot, a renowned CRM platform, comes equipped with a tracking code feature. This powerful tool allows you to monitor your website visitors and gather insightful data about their behavior. By doing so, you can enhance your marketing strategies and bolster your sales efforts.  ..read more

Kalungi, the world’s premier outsourced marketing agency for early-stage B2B software companies, is pleased to announce the appointment of Brian Graf as its new CEO ..read more

In today's competitive SaaS landscape, understanding how your marketing efforts are performing is crucial to your venture's growth success. But what should you be comparing those numbers to when gauging your success? How do you know if you're in the range you need to be or need to start making serious adjustments? For that, you need access to industry-wide SaaS benchmark metrics ..read more