As the digital landscape continues to evolve, one marketing channel remains steadfast in its effectiveness: direct mail. However, with the impending postage rate increase set for July 14, 2024, businesses must be proactive in understanding and adapting to these changes. At Solo Printing, we’re committed to helping our clients navigate this shifting terrain and maximize their ROI through strategic direct mail campaigns. The Impact of Postage Rate Increases It’s no secret that postage rate increases can have a significant impact on marketing budgets. With the cost of sending mail rising, busines ..read more

As we embrace the promise of warmer weather and blooming flowers, savvy businesses are already setting their sights on the latter half of the year.   In the world of commercial printing, strategic preplanning is the key to executing successful marketing campaigns and staying ahead of the competition.   Join us as we dive into the importance of early preparation for Q3 and Q4 marketing efforts and uncover the steps you can take to ensure your brand shines brightly in the months ahead. Hear a few words from our account executives on their personal takes on the importance of p ..read more

At Solo Printing, we’re embarking on a journey this April to dive deep into the captivating world of commercial printing. While magazines, catalogs, booklets, brochures, postcards, and mailers might appear as ordinary printed materials, within each lies a world of artistry waiting to be uncovered. Join us as we celebrate the meticulous craftsmanship and creative potential behind these seemingly every day print products.  The Art of Layout and Design  Behind every visually stunning magazine spread or captivating catalog lies the masterful work of designers who expertly weave together ..read more

March is the month to celebrate the rich history and contributions of the women in our lives and also in the print industry. Girls Who Print created Print Herstory Month, which is observed throughout March, to shine a spotlight on the remarkable achievements of women who have made significant strides in shaping the world of print. And, we are blessed to know a lot of them!   From graphic designers and bindery operators to groundbreaking print publishers and fierce entrepreneurs, women have played pivotal roles in revolutionizing the print landscape. Their creativity, determination ..read more

In the fast-paced world of B2C marketing, staying at the forefront of innovation is key to delivering impactful and personalized marketing materials to customers.   As we step into February of 2024, we’re excited to unveil the untapped potential of Variable Data Printing (VDP) and how it can revolutionize your print marketing strategy.   Variable Data Printing has become a powerful tool in a brand’s marketing arsenal, allowing businesses to create personalized and impactful communication materials that resonate with their audience on an individual level.  In this blog post ..read more

Within the commercial printing industry, 2024 promises a variety of captivating trends that will redefine the landscape, blending innovation with sustainability and technology.  In this blog post, we will dive into the predicted trends that are set to revolutionize the printing industry this year:  According to Smithers’ latest market report, ‘The Future of Global Printing to 2024,’ the printing industry is expected to see an uptick in the global printing market value. The report anticipates a rise from $818 billion in 2019 to $874 billion by 2024. This forecast truly showcases the c ..read more

The holiday season has arrived, and as we prepare to welcome 2024, it’s the perfect moment to infuse your print marketing strategy with a touch of festive magic. At Solo Printing, we’re excited to join forces with you, bringing joy and enhancing your brand’s presence not just for the holidays but well into the future.  Holiday Magic Through Personalized Printing  Imagine adding a dash of warmth to your print materials, crafting personalized holiday cards, bespoke catalogs, and dazzling invitations using our cutting-edge printing technology. Personalization isn’t just a trend; it’s a ..read more

As November ushers in the holiday season, businesses are gearing up to spread cheer and boost their brand visibility through creative marketing strategies. For B2C companies, effective holiday print marketing is paramount, and Solo Printing is here to help you shine bright during this festive season.   In this blog post, we’ll explore the significance of holiday print marketing and its impact on customers. We’ll also provide a glimpse of some strategies to embrace in 2024 and encourage clients to consider preplanning campaigns for the new year. Let’s dive in and discover the power of ..read more

It’s that time again! Make customers fall for your business with beautiful year-end print marketing campaigns. As we embrace fall, businesses are presented with a prime opportunity to boost their year-end sales and engage with their audience effectively.   High-volume printing services offer a powerful means to create impactful marketing materials like magazines, booklets, catalogs, postcards, and mailers that encapsulate the spirit of the season and drive your brand’s year-end promotions. And that’s where Solo Printing comes in to help! At Solo Printing, we don’t just aim for succes ..read more

Revolutionizing Business Marketing In the evolving landscape of business marketing, staying ahead of the curve is essential to capture your audience’s attention and leave a lasting impression.   While digital marketing dominates the conversation, there’s an old-school powerhouse that remains a constant successful strategy: commercial printing.   Read our September blog to learn more about some of the top trends in commercial printing that can boost your brand’s success!   Personalization that Resonates  In the age of personalized emails and tailored social m ..read more