QUESTION: What table are users stored in with ProcessWire? Answer: “Pages” table Yes, it’s a horrible way they manage users.   QUESTION: Can I reset the password of a user directly in the ProcessWire Database? Answer: Nope, you’d need to ensure you have the forgot password module installed and reset the password that way. Yes, it is also a horrible way to manage password resets   QUESTION: Why do people use ProcessWire? Answer: Because digital marketing agencies don’t want their users to be able to use other companies. So when they build a website for them, they want the most complic ..read more

What you need to know about keyword research with little-to-no SEO experience required. First, keyword research is a foundational element of Search Engine Optimization (SEO) strategy. If an agency is going to try and help you with search engine marketing and is not going to conduct keyword research, then you should ditch that company and go with another. KWR is a critical process that helps businesses identify the right keywords to target, in order to rank higher on search engines and drive organic traffic to their websites. It’s ok to have no SEO experience (let’s say your a marketing general ..read more

The Pros and Cons of Regulating Social Media Platforms and Social Media Posts A lot of politicians are saying a lot of things about banning TikTok, restricting access to young adults and children on the platforms, and fighting the fauxts news that is melded into legit news so well no one can tell the difference. Social media is an integral part of our daily lives, it’s hard to imagine life without it. With billions of active users worldwide, TikTok, Instagram, Twitter, and other platforms have transformed the way we communicate, share information, and express our opinions. As these platforms g ..read more

In one of our recent blog articles we talked about the top challenges facing marketers in 2023. It included 24 different challenges marketers believe will haunt them as they sleep this year. However, the number one biggest challenge was catching the customer’s attention. Competition is stiff these days. Heck, go to the grocery store and see how many different types of hot sauce exist, or search online for alternatives to google analytics… the gist? The competition (no matter your industry) is insane right now. To help you (the marketing genius you are) tackle catching your customer’s attention ..read more

What are the top challenges marketers are facing (in 2023)? We analyzed the top 10 google search result pages (SERPs) and ChatGPT Pro version to compile the top challenges marketers are dealing with in 2023. And you’d actually be surprised at just how bad Google’s search engine algorithm is (even in 2023 with Artificial Intelligence all the rage) as a lot of the results actually copy each other’s answers but their articles still manage to rank in the top 10 results.   Our approach to building the list. The approach was two fold. First, we asked ChatGPT (paid version) what it though the to ..read more

What is Enterprise SEO? By definition, Enterprise SEO refers to the optimization of large, complex websites with limitless pages and a ton of content. It generally requires a more extensive and sophisticated approach than regular SEO. An SEO specialist may segment different sections of a site to target specific audiences.  And while all SEO efforts should strive to achieve this, the initiative and tasks assigned often track back to an overall marketing or business objective. It also may involve coordination between multiple teams and departments within an organization. Within large compan ..read more

Find More Money for Your Digital Marketing Budget (When Your Annual Budgets Are Set or Used) Digital marketing is a primary way that businesses attract new customers, so most companies dedicate the majority of their marketing budget to different forms of digital marketing. However, that budget on its own may not be enough to achieve the results that you’re looking for. Or perhaps the budget has not been properly set. It could be gone before the end of the year or before a key time for sales. That’s when it is essential to find more money for the digital marketing budget.   Top ways to f ..read more

What Are Category Entry Points, Why Do They Matter for Businesses, And How They Can Aid In The Success of Your Brand? We all know marketing is crucial in selling products and services. You may have the best product or service available, however understanding category entry points (CEPs) may be the only path to hitting your sales targets. As such, it’s essential to understand the various marketing strategies and how to use them effectively. Let’s explore what CEPs are, their history and origin, and their benefits. And we’ll show you some examples of CEPs you can use in your marketing ..read more

A webinar tailored to marketers and their needs. We’ll cover how to get started with content marketing. The idea is for this webinar to be a part 1 – think of it as content marketing 101, 102, 202, 301, and 401 courses combined and simplified. The content of our webinar is universal. It’s for both a 1-man/woman team super team OR within a large, fortune-100 organization. The steps and tactics are universal.   REGISTER NOW: https://docs.google.com/forms/d/1F4mJcNRt1xZRh5wwfgTh9Huyma3WGo9knmWwQPH-vaU   Webinar Details of what we’ll cover: How to come up with content marketing ideas G ..read more

Definitions of CPM are trending. Why? Not really sure. But here’s a quick overview of CPM in advertising.   CPM = Cost Per Mille (not mile) Cost Per Mille (or cost per one thousand). M is the roman numeral to represent 1000 and pronounced as “mill” in English, or more like “meal” in French. In advertising, cost per mille represents an advertiser paying a specific dollar amount per 1000 views or impressions. What is an impression? An impression represents any time someone views an advertisement; so one view = one impression.   History of CPM CPM (cost per thousand impressions) was one ..read more