Now more than ever, rental managers must watch market trends, results, and data points. Knowing which data points to observe and how to leverage them effectively in marketing efforts plays a critical role in adapting to an ever-changing landscape.  As a dedicated partner in your success, our marketing experts have collaborated with a local property […] The post 3 Data-Driven Strategies to Power Your Email Marketing first appeared on RealTech Webmasters - Vacation Rental Websites & Marketing ..read more

The results are in, and the 5th annual #BookDirect Day, February 2nd, was a huge success! Several RealTech clients participated in the promotional day designed to raise awareness around the value of booking direct. In total, 217 reservations were booked, generating $480,960 in direct revenue. 2022 #BookDirect Day Results Top-performing clients and marketing included: St. […] The post The Results Are In – #BookDirect Day Was a Huge Success first appeared on RealTech Webmasters - Vacation Rental Websites & Marketing ..read more

Facebook is a social media platform that connects users worldwide, which is exactly what makes it such an excellent tool to utilize in ongoing digital marketing efforts, particularly in the vacation rental industry. Many of our marketing efforts are intended to showcase rentals and connect with guests. The highly specific targeting of Facebook advertising tools […] The post The Benefits of Facebook Marketing first appeared on RealTech Webmasters - Vacation Rental Websites & Marketing ..read more

This summer brings with it an exciting and much-anticipated rollout of Google’s new page experience ranking system. RealTech is excited to utilize this new tool to better our client’s websites through positive search results and lead generation. What Does it All Mean? The page experience update is intended to help publishers and site owners improve […] The post The Page Experience Update and What it Means for SEO first appeared on RealTech Webmasters - Vacation Rental Websites & Marketing ..read more

In these fast-paced times, companies that want to have a social media presence have to go beyond simply creating an account and adding occasional content. Creating a digital presence is a continuous process, and it takes time and effort to maintain and grow an audience. It is vastly important for vacation rental managers to understand […] The post How Social Media Platforms Can Be Used to Promote Your Brand Positively first appeared on RealTech Webmasters - Vacation Rental Websites & Marketing ..read more

A guest browses your vacation rental website, finds a rental, arrives at the checkout page, and then leaves without booking. Sound familiar? It happens on every vacation rental website, including yours. This process is called cart abandonment and is a common challenge faced by vacation rental managers. According to our research, vacation rental websites experience […] The post Cart Abandonment – How to Leverage Email to Close More Bookings first appeared on RealTech Webmasters - Vacation Rental Websites & Marketing ..read more

Pay Per Click Advertising Marketing for vacation rental managers isn’t always crystal clear. There are plenty of helpful guides out there, but the waters of digital marketing are deep and murky – particularly when dipping your toe in the ocean of PPC (pay-per-click advertising) such as Google Ads and Bing Ads. Alright, enough with the […] The post Bing Advertising Compared to Google Ads for Vacation Rental Marketing first appeared on RealTech Webmasters - Vacation Rental Websites & Marketing ..read more