Public Relations (PR) is a powerful tool that helps shape how people see your business. It can make your company more trustworthy and help it succeed. Basically, it’s a strategic communication process that boosts your brand. What is PR? In this blog post, I’ll explain everything there is to know about PR practice. You’ll learn what PR can do for your business, the strategies that maximize its impact, and real-world examples that prove its effectiveness. What Is Public Relations (PR)? Public relations is about managing relationships between your brand and its audiences. Public relations profess ..read more

Recently, Meta, Facebook’s parent company, announced a significant shift in its API, affecting how demographic data is accessed and reported. This change has implications for businesses and marketers who rely on accurate insights to inform their strategies. Understanding the Shift In their recent blog post, Meta outlined the deprecation of certain metrics within the Facebook Insights API, including those related to demographics at the fan level. Instead, demographic information, specifically age and gender data, will now be computed at the impressions level. This shift marks a departure from t ..read more

Crisis management refers to an organization’s response to a critical event or crisis. A critical event can be a negative disruption, an unanticipated incident, a natural disaster, or any threat that negatively impacts employees, stakeholders, property, or a brand’s reputation. Organizations must stay prepared with a strategized plan to respond, communicate during a crisis, and recover it. In this article, we will look at different crisis management examples and provide some key takeaways. Successful crisis management examples Let’s look at and analyze some successful crisis communication examp ..read more

Brand managers ensure their brand performs well in the market and resonates with their target audience. To achieve this, they need to track key performance indicators (KPIs) that help them measure the success of their brand management strategies. With so many metrics, however, it can be challenging to determine which ones to focus on. In this article, we will explore five KPIs every brand manager should track to understand their brand’s performance better. KPIs Brand Manager Should Be Tracking Earned Media (Or Volume of Brand Mentions) Earned media refers to the publicity a brand earns through ..read more

The mission of an employer brand manager is to cultivate and amplify the reputation of their organization as an employer of choice. Central to this role is crafting a compelling narrative that showcases the company’s values, culture, and growth opportunities to attract top talent. This involves developing strategies to promote the employer brand across various channels, ensuring a positive candidate experience throughout the recruitment process, and engaging with current employees to understand their perspectives and areas for improvement. Key responsibilities include implementing branding ini ..read more

Social media analytics is an essential component for any brand or business looking to measure how its audience interacts with its content. Through a thoughtful analysis of interactions, engagements, and content performance, companies and social media professionals can gain insights that help enhance their social media efforts. In an age where data is king, understanding the impact of social media campaigns is more than just counting likes and retweets. With the right social media analytics tools, businesses can track their social media performance, uncover patterns, and make informed marketing ..read more

Sentiment analysis has become an essential tool in interpreting the textual data generated daily online. Wondering what it’s all about? Essentially, it’s the process businesses and researchers use to measure the public’s feelings towards products, services, or topics by analyzing language and emotion in text. Imagine being able to understand the collective mood of your customers through their tweets, reviews, or feedback – that’s exactly what sentiment analysis works towards. From customer feedback to monitoring brand reputation, it’s helping companies to listen more closely to the voice of th ..read more

Monitoring the chatter online is challenging because many things are out of your control. Buyers’ preferences and behaviors are constantly flip-flopping. They aren’t afraid of talking about you online using feedback, unfiltered criticism, or praise. That’s why brand reputation monitoring has become more significant for companies than ever before. Online businesses need to keep track of different channels to protect their reputation. Customers will never stop talking about you and everything you can do to take control and react the right way. When you get it right, online monitoring can help di ..read more

Have you ever wondered how often your brand is mentioned without a link and, more importantly, how you can benefit from it? You can turn these unlinked mentions into backlinks to your website. This way, you’ll get an opportunity to boost your online presence. However, identifying and transforming unlinked mentions into valuable SEO assets requires a strategic outreach and digital networking approach. And we are here to talk about it in detail. If you are ready, let’s dive in. Why Should You Monitor Unlinked Brand Mentions? A study conducted by uSERP brought to light that Unclaimed Mentions is ..read more

Ever heard the phrase “Get a leg up on the competition”, “Gain a competitive advantage” or “Always stay one step ahead” ? These are all popular sayings that involve keeping up with the competition. In business, this means studying the competition. It lets you stay on top of industry trends and the strategies that lead to success. We call this competitive analysis. Doing a competitive analysis can give you the insights you need about your competitors. You can learn about their strengths, weaknesses, successes, and failures. Here, we provide competitive analysis examples to help you make informe ..read more