Magnetic Strategy is thrilled to announce our exciting new partnership with OwnerRez, a leading Property Management System (PMS) provider for short-term rentals. This collaboration marks a significant step forward in empowering property owners and managers to maximize direct bookings and elevate their revenue streams. At Magnetic Strategy, our mission is clear: to simplify direct bookings and equip hosts with the tools they need to thrive in the competitive vacation rental market. Partnering with OwnerRez allows us to integrate our expertise in elegant direct booking websites and OwnerRez’s ro ..read more

If you are a property manager, vacation rental business owner, or Airbnb host, you likely already know that Airbnb fees are the costs that hosts and guests incur when using the Airbnb platform. These fees are designed to cover the operational costs of the platform and provide services such as customer support, secure payment processing, and the development of new features. Airbnb host fees can significantly impact your earnings as a host. Understanding these fees and exploring alternative booking options, such as direct bookings, can help you maximize your profits and maintain greater control ..read more

The Hidden Tool to Boost Bookings Email might not feel as special as it did a few decades ago, but that doesn’t mean it has faded as a marketing tool. In fact, every $1 spent on email marketing yields $44 in ROI on average. Now, that is special.  How can vacation rental managers (VRMs) get in on this tried and true marketing channel and actually make it work for them? It’s not as difficult as you might think.  In this post, we cover everything VRMs need to know about using vacation rental email marketing to boost bookings. To learn more, read on. And to get a custom email marketing s ..read more

In the past few weeks, Google has consistently revealed a range of new rich results. Among these new changes, they have now introduced another feature that can give property managers and short-term vacation owners an edge in getting their vacation rental listings an extra boost on Google. On December 4, 2023, Google unveiled the Vacation Rental structured data. If your website showcases vacation rentals, incorporating this fresh, structured data markup can significantly improve the visibility of your listings on the search engine results page (SERP). In this article, we’ll overview the most im ..read more

As a vacation rental manager, you have a choice to make: Rely on online travel agencies (OTAs) for bookings, or get bookings through other methods? Admittedly, it’s not an easy choice to make. That’s because there are several pros and cons of OTAs for vacation rental businesses, each of which may affect your decision. But one thing is clear: You do have to decide. And this article is going to help you do that. Read on to learn what an online travel agency is and whether you should use one to keep your property booked. Interested in an alternative to OTAs that can lead to long-term success for ..read more

Choosing the best vacation rental software can be a challenging process. It is among the most critical decisions property managers face and it can, on occasion, feel overwhelming. Scale, guest management, and pricing are just a few of the factors that must be taken into consideration before a final decision can be made. One thing that tends to elude property managers is that property management software selection has a dramatic impact on the front end of a business – i.e. the booking funnel. In this article, we explore how your property management software can impact your marketing strategies ..read more

If you haven’t started building your vacation rental marketing strategy for 2022, you’re already way behind. But there’s good news: you can catch up. All you have to do is identify the vacation rental trends 2022 will bring to the table and make a plan to prepare for and capitalize on them. This post will help you do that. The team at Magnetic Strategy has identified the top trends vacation rental managers (VRMs) need to watch for in the coming year and provided some high-quality vacation rental tips to help you make this your best year yet. Read on to learn more. Ready to finally get your vac ..read more

As a vacation rental manager (VRM), you’re used to hard work. Blood, sweat and tears get results. That is absolutely the case for so many aspects of managing a vacation rental business, but it doesn’t ring true when it comes to . That’s because technology has stepped in to save you time and increase your bookings — with a whole lot less work than you’re used to doing. That technology is called email automation. The benefits of email automation are numerous, and we’re going to take you through five of the most important ones below. But first, what is an email automation, anyway? What is an Emai ..read more

The holiday season is here. It starts with Halloween. Then you have Thanksgiving, Hanukkah, Christmas, New Year’s Eve and, finally, Valentine’s Day. That’s a lot of chances for good cheer, gift-giving and some much-needed time away from work.  For vacation rental managers, fall launches a peak season. You’re likely expecting a bump in bookings from holiday travelers and those who opt for a Christmas getaway instead of a big meal with the in-laws. But you can — and should — do more to capitalize on the holidays. It’s called holiday SEO. Read on to learn everything you need to know about se ..read more

More than 138% — that’s how much more consumers who receive marketing emails spend than those who don’t receive marketing emails. What could your vacation rental business do with an increase in revenue like that? We’re guessing the answer is a lot. There’s no getting around it. Email marketing is an essential part of any vacation rental marketing strategy in 2021. The general consensus is that email works for vacation rentals, but that isn’t true for every short-term rental business that sends marketing emails. That’s because you have to do it right. With these 10 tips on , you’ll have everyth ..read more