We’re big fans of using email marketing in the vacation rental industry (hear what our friends at StayFi had to say about it). They’re easy to build and automate, making them a fairly hands-off marketing tool. It’s more immediately actionable than direct mail. You can access a broader audience, yet you can make your emails highly personalized to capture clicks. And email marketing remains a relatively inexpensive tool for a high ROI—Hubspot recently reported that short-term rental managers could earn roughly $36 on every $1 spent.  Now, capturing emails and building a list is a little bit ..read more

3 Tips to Turn Summer Vacation Rental Guests into Repeat Guests Today marks the halfway point of the Summer season. These are some of the busiest months for many vacation rental property managers. According to TripIt from Concur, 82% of Americans traveled during the summer of 2021. In the same survey, 87% of respondents planned to do so this summer.  Memorial Day through Labor Day marks a particular season of group travel: it’s the season for big family gatherings or meeting up with friends for fun in the sun, which may mean more new guests are enjoying your vacation rentals.  So how ..read more

Regardless of the reasons for owning a second property, every vacation rental homeowner has the same basic desires. They want a well-kept property that guests love, a booked calendar, and a decent return on their investment.  One of the best ways to show homeowners that you can deliver this is through Key Performance Indicators (KPIs). Whether you’re on the hunt for new vacation rental homeowners or having conversations with current owners, bring on your data (historical, current, and projected). This can give homeowners an idea of what they can expect when working with you. It gives curr ..read more

3 Ways to Improve Your Vacation Rental Business— For You and Your Guests! There’s no time like the present to consider ways to improve your vacation rental management business. In the VRM industry, the best way to increase your revenue is to continue to improve the guest experience. Improved guest experience will have many positive impacts including positive reviews for the listing, word of mouth referrals, repeat (and direct booking) guests, and can impact your visibility on OTA search as well as your own website SEO. With all these benefits, and really no negatives, it makes sense to go into ..read more