As business owners trying to navigate our current partisan divide, stay aligned with your values, and also be inclusive throughout your brand, do you sometimes feel like you have to ‘get on board’ with every ideology currently trending?  Today, brands are being held accountable for not only the quality of their products and services but also for their stance on the political and social issues surfacing that embrace a diverse and inclusive marketing strategy. But what if you, as a founder or a marketer, don’t agree with the ideology or trend being promoted? Should you feel obligated to s ..read more

In an increasingly diverse, globalized, and interconnected world, businesses today need to adapt and evolve their marketing strategies in order to reach a broader range of audiences, boost trust and transparency, and help grow an ever-diverse economy. Multicultural marketing is a marketing technique that has emerged as a solid strategy to help brands connect authentically with diverse consumer groups and align their missions with the values and needs of different communities. Embracing multicultural marketing is not just about expanding their market share; it's about really representing and su ..read more

Life in the ocean hasn’t been more at risk since an asteroid wiped out half of all life on the planet. With warming oceans, oxygen dead zones, habitat destruction, plastic pollution soups, overfishing, and overexploitation, our ocean is in peril today. Although the ocean is vast, expansive, and all-powerful, it’s also very vulnerable and fragile. We know terribly little about life in the sea, yet the ocean is our life force. It gives us the air we breathe, the food that nourishes our bodies, jobs, and healthy livelihoods, and is a transformative physical and spiritual healing source of inspira ..read more

I shared with my parents a little bocadillo of my plans for my next move. I've been hesitant to tell them because I know the push back I'll get. My mom asked me, "De donde sacas estas locuritas Christinsita”? Where do you get these crazy ideas?  She went on and on about how dangerous it is for me to do what I want to do alone as a woman, and that I need to go with someone, and that the Mexican cartel is going to find me, et. ce. te. ra. I know there is an element of danger going alone to remote places as a woman but I have an intention and a purpose for every single place I have on my lis ..read more

As Catholics, we have a multitude of traditions, devotions, and prayers you can follow throughout your journey with God. One tradition has recently been gaining momentum in the Church: a greater devotion to St. Joseph. St. Joseph has always had a special place in the lives of Christians throughout the centuries, but his increasing importance in the life of the Church encourages us to study and know him better during these unprecedented times. Consecration to St. Joseph basically means you acknowledge that St. Joseph is your spiritual father and that you want to live more like him to grow clos ..read more

My sister, Stephanie, was studying Veterinary Medicine at St. George’s University on the island of Grenada in the West Indies from 2016- 2020. During her 4 years of study there, she had an incredibly difficult time recycling. So much so, that she decided to collect of all of her recyclables in her dorm room and bring them with her every time she flew back to Atlanta for the holidays.  Now, some might say having to take recyclables on a flight defeats the purpose. But hey, at least her intention counts. Not to mention, many small island nations export their recyclables to the mainland to a ..read more

“¡Feliz cumpleaños Christine, que bueno que regresaste!” The Plan 2040 employees warmly welcomed me back with birthday greetings and big hugs.  With it being my second time in this unique desert oasis, I was overwhelmed with gratitude and joy that I was able to make it back for another St. Joseph pilgrimage and this time on my 33rd birthday.  Just 3 hours northeast of Monterrey, Mexico, Cuatro Ciénegas is located in the Chihuahuan Desert and often called the ‘Galapagos of Mexico’ for its abundance of ancient flora and fauna and unique geography holding evidence from the beginnings o ..read more

Does your newsletter game look like this colony of sleepy sea lions? So you’ve ghosted your readers or subscribers, it’s been a few months orrr.. years since you last sent out that newsletter. How do you resurrect your newsletter without feeling like you let your readers down? While I’m sure you didn’t intentionally leave em’ hanging, coming back online after a silent pause can be kinda awkward. No matter how organized and planned your content calendar might be, in the small business world... LIFE HAPPENS. Emergencies come up You take a full-time job You miss a launch Family calls I ..read more

“He found him in a desert land, in a place of horror, and of vast wilderness. He led him about, and taught him, and he kept him as the apple of his eye.” (Deuteronomy 32:10) As we walk through our lenten journey, we might find ourselves in a dark barren desert that can feel unfamiliar and lonely.  Although I’m just coming out of a physical desert experience from my St. Joseph pilgrimage through the Chihuahuan desert of Cuatro Ciénegas, Mexico, I feel myself still very much sitting in that unknown “desert” place in my heart. A familiar feeling I experienced in 2021 after finishing the Con ..read more

Watching The Cove by Oceanic Preservation Society 12 years ago was what inspired me to become an ocean storyteller and activist for the care and protection of our underwater world. We can’t possibly care for something we don’t know about it. When we learn about it, whether that be through film, books, groups, or studies, we begin to hold passion, love and care for it. When we care about it, we’re forced to protect it. Here are my favorite environmental films and books that will open your eyes to some of our greatest environmental threats, maybe some have already inspired you to take action an ..read more