MBA ESG » Kabaddi
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MBA ESG » Kabaddi
1y ago
Kabaddi isn’t new to the Indian natives, it is an ancient Indian game of contact sport usually predominant in the rural regions and largely overlooked by the urban areas.
Kabaddi gained spectacular momentum in India and internationally since 2014 when the Pro Kabaddi League (PKL) was set up in India and launched nationally via the television network. PKL took a native local ancient game that was losing its shine and built a lucrative business model inspired from the Indian Premier League (IPL) focused on cricket. Kabaddi is now India’s second most watched sport after Cricket and has also ..read more