In honor of Asian American and Pacific Islander Heritage Month, we’re putting the spotlight on the AAPI-owned and operated food brands that we partner with. We’re proud to carry a wide range of one-of-a-kind items from AAPI creators who innovate, delight, and make our culinary landscape so much richer. The makers on this list are champions of the diversity and regional specificity of Asian and Pacific cuisines, as well as those working to create everyday staples for your kitchen pantry. Fly By Jing Fly by Jing was founded by CEO Jing Gao in 2018. Jing was inspired by the flavors of h ..read more

Soft-shell crabs are like the gourmet potato chip of the seafood world: thin with a crunchy-tender bite, and bursting with more flavor than you’d expect from something so delicate and light. Their unique texture is the result of nature’s cycles: Soft shells are not a type of crab, but blue crabs at a special phase of their life, when they shed their exoskeletons to reveal a paper-thin layer beneath. This only happens for a brief period in the spring and early summer, so the rush to savor them is urgent.  If you hesitate to cook shellfish because of the effort involved in cracking the ..read more

Fun fact: almost half of all drinks ordered on Cinco de Mayo are margaritas. May 5 also happens to be around the start of peak mango season, so it’s time to put the tropical fruit in everything. Take advantage of both occasions by pouring yourself and an amigo a batch of these frosty mango margaritas with a surprise spicy kick.  A perfectly ripe mango will bring all the sweetness you need to this drink, so we recommend a flavorful variety like the Champagne mangos from Ciruli Brothers. These fruits are a special breed of the yellow Ataulfo mango, a variety first cultivated in the sou ..read more

Out on Long Island’s North Fork, Wells Homestead Acres holds the title of being the oldest farm in the famously bountiful area. Since 1661, the Wells family has grown a variety of crops on these lands, maintaining a mighty presence in the local agricultural community generation after generation. “We don’t really know any other way,” current owner Matthew Wells explains. “It’s just become part of everything, part of our souls.”  https://youtu.be/vTIXLa6svN4?si=ff_li9vSpYZbRELl FreshDirect’s relationship with Wells Homestead began years ago, when we found a natural partner in Matthew’s fath ..read more

In the US, lamb meat just isn’t on our radars the way it is throughout the rest of the world. On average, Americans only eat about one pound of lamb per person annually (for comparison, we eat more than 60 pounds of beef each year). But lamb has a rich, deep flavor that is too good to overlook, even if the only time you enjoy it is for a special roast during the holidays.  If you’re making a breathtaking lamb centerpiece, you’ll want to start with the right cut for a celebratory occasion. The roasts from our pasture-raised lamb program reward with the fantastic flavor and handsome appeara ..read more

A brunch board is the best way to start Easter Sunday! The basic idea is to choose an array of light bites for nibbling and grazing (kinda like a bunny would). So break out your biggest tray and fill it with easy-to-prep food items to share with friends and family. Wondering where to start? You can build a brunch board with whatever you’re craving. Just make sure to choose foods from different categories and in a variety of colors, including some brightly-decorated easter eggs! Here are a few suggestions to get you started:   How to make an Easter brunch board https://youtu.be/46StuD ..read more

FreshDirect is proud to be powered by women leaders, from experts on our own teams to the female farmers, creators, and entrepreneurs behind the items we offer. This March, in honor of Women’s History Month, we’re celebrating the female food industry professionals who are crafting, innovating, and paving the way for a more equitable food system. From business owners who are using their platform to give back to local communities to agricultural pioneers with a focus on sustainability, these women inspire us every day with their dedication and ingenuity.  Learn more about and shop women-led ..read more

Hickory Nut Gap is a community of Appalachian farms that are dedicated to humanely raising animals on pasture. They employ regenerative practices that enrich the land and invest in local food systems. We sat down with owners Jamie and Amy Ager to learn more about how this FreshDirect partner’s high standards and eye toward sustainability result in meat of the highest caliber. https://youtu.be/CJXKV5Gg2Ik?si=wx2X3om5h1Tdy2Ir True pasture-raised heritage breed pork is hard to find. FreshDirect has forged relationships with partners like Hickory Nut Gap to not only bring you this exceptional prod ..read more

In the US, lamb meat just isn’t on our radars the way it is throughout the rest of the world. On average, Americans only eat about one pound of lamb per person annually (for comparison, we eat more than 60 pounds of beef each year). But lamb has a rich, deep flavor that is too good to overlook, even if the only time you enjoy it is for a special roast during the holidays.  If you’re making a breathtaking lamb centerpiece, you’ll want to start with the right cut for a celebratory occasion. The roasts from our pasture-raised lamb program reward with the fantastic flavor and handsome appeara ..read more

A brunch board is the best way to start Easter Sunday! The basic idea is to choose an array of light bites for nibbling and grazing (kinda like a bunny would). So break out your biggest tray and fill it with easy-to-prep food items to share with friends and family. Wondering where to start? You can build a brunch board with whatever you’re craving. Just make sure to choose foods from different categories and in a variety of colors, including some brightly-decorated easter eggs! Here are a few suggestions to get you started:   How to make an Easter brunch board https://youtu.be/46StuD ..read more