Worldwide shipping is a complex process especially when it comes to sending critical documents. It requires careful planning to avoid costly mistakes. But what makes global shipping intricate? Due to different time zones, laws and regulations, customs procedures, barriers, and currency conversions, sending documents overseas needs more care and attention than domestic shipping. From 2023 to 2030, the document shipping market is anticipated to produce revenue and see exponential market expansion at a spectacular CAGR. You might be thinking in this digital world, where everything can be sent dig ..read more

Amazon follows a systematic approach to keep its product listings organised. Its catalogue includes more than 350 million products and each of these is given a distinct identification by assigning a special number. Termed as Amazon Standard Identification Number, these numbers help sellers list and sell their products systematically on Amazon. The unique numbers can be used to find products easily through the search bar on Amazon. Owing to such methodical approaches followed by the eCommerce giant, customers reportedly complete 28% of their purchases on Amazon in less than 3 minutes. 50% of pu ..read more

When you send your parcels from one place to another, you generally outsource this job to a logistics agent. Have you ever wondered how your parcels are shipped? Are you also worried about their safety? Security is one aspect that must rank high when you choose your logistics partner to ship goods to another location.  Your parcels must reach their destination safely without any compromise in their quality. Hence, you must ensure that you have taken all the right steps to ensure their secure dispatch. It is all about the proactive measures you take while shipping. This article discusses h ..read more

When we think of the fastest and most reliable way of transporting goods, the first solution that comes to mind is airways. Among sea, land, and aerial modes, air transport wins hands down because of the safety measures it takes and the speed it offers. Experts project the global airline market value to rise from USD 553.9 billion in 2022 to USD 735 billion by 2030, growing at a 3.6% CAGR during the forecast period. Businesses prefer this mode of transport despite the challenges in air freight. But what exactly are these air cargo industry challenges, and how can we overcome them to take advan ..read more

Last mile tracking provides information about the movement of goods as they are shipped to their destination using different transportation methods. As the customers get real-time updates about the whereabouts of their orders, they can anticipate their arrival in a better way. This increases customer satisfaction. As per a survey, 80% of online buyers seek smart tracking facilities for their orders. Providing this service has thus become essential in the current times. In this article, you will learn all about the last mile tracking service including its advantages, features, significance, hur ..read more

Influencers are the new-age endorsers running ads in paid partnerships with brands on social media platforms. They have a more authentic reach than a TV commercial could ever have. That’s because people can relate with these influencers and get a real-time review of the product. The celebrities in commercials may appeal to the audience but they are out of reach of common people.  With hyper-connectedness around the globe with social media, the popularity of micro and macro influencers is growing. A recent Group M INCA India Influencer Market research report suggests that the Indian influe ..read more

Businesses can now harness the power of digital marketing and instant messaging platforms like WhatsApp to promote their products. WhatsApp, as a marketing tool, is a great way for brands to connect with customers in real time. WhatsApp marketing strategies help businesses reach and engage with new and existing customers through broadcast lists, personalised recommendations, catalogues, etc. WhatsApp marketing messages enjoy a click-through rate of around 15%, indicating that users are open to interacting with promotional content. Such interaction translates into an expected 5% conversion rate ..read more

Many would argue that an office setup is a necessity to start a business. What if we say no, that it’s not a prerequisite anymore. Shocked? Don’t be! Now, you can easily start a home business, with minimum investment and maximum profitability. Want to know how? Read ahead. Earlier, when people thought of owning and running a business, they had to bear the cost of renting a commercial space and also had to commute to the office daily. According to recent research, there are around 247 million entrepreneurial families in India, which are expected to drive the country’s impending economic boom an ..read more

Understanding international air cargo regulations and standards is essential to keeping your shipments safe and complying with the laws during cross-border shipping. These standards apply to the shipping process of all types of air cargo and help businesses function more effectively. These guidelines for proper handling, packing, labelling, and documentation, guarantee the security and safety of your cargo during transportation. Knowing international air cargo regulations is important for seamless operations. It is imperative for personnel in airlines, airports, ground service, and goods forwa ..read more

OTIF, On Time In Full, is a metric used to assess performance in the logistics industry. The importance of this performance metrics has grown over the years as many big organisations have started using it to gauge their performance. OTIF has gained special significance in eCommerce logistics. Companies are using it as a key performance indicator (KPI) to increase employee productivity and deliver satisfactory services to their customers.  In this article, we have shared how to calculate OTIF, its importance in the supply chain, tips to enhance it, its implications beyond logistics, and mo ..read more