When you think retail media, you’re probably thinking Amazon. That’s for good reason–Amazon’s retail media network (RMN) is undeniably the most powerful right now, thanks largely to the company’s massive reach. But as more retailers like Walmart, Target, and Kroger develop their network capabilities and give marketers more options, even Amazon is beginning to feel the competition heating up. To keep pace, they’ve expanded their capabilities within their demand-side platform (DSP): non-endemic advertising. White Paper Forecast: 10 Predictions About the Future of Media & Marketing Media is ..read more

Prime Day has been an unstoppable force in ecommerce for years. Even the dark cloud of inflation didn’t stop Amazon from having its biggest Prime Day ever in 2022, when the two-day period reportedly drove $12 billion in sales, including $3 billion generated from small businesses. While inflation and tighter consumer budgets are still in play in 2023, brands can expect the good times to roll during this year’s 48-hour summer sales event on July 11-12th. After all, Prime Day is still a critical part of Amazon’s larger plan, helping the ecommerce giant drive new Prime membership sign-ups, boost s ..read more

Nearly two-thirds of consumers start their search for new products on Amazon, but what about the cohort that starts their customer journey elsewhere? A traditional Amazon marketing strategy is usually focused on competing with other brands and products targeting similar audiences and search terms. But you need to think bigger than that to maximize your results on the platform by building a strategy that will actually generate brand awareness and attract new customers on Amazon and beyond. Social media is playing a much bigger role in brand discovery for consumers today, and that’s where Amazon ..read more

Direct-to-consumer (DTC) brands have long been at the front of innovation in the crowded ecommerce field as disruptors going head-to-head with established retailers. But a lot has changed in the last few years: new privacy regulations are decreasing the effectiveness of the targeted advertising many DTC brands rely on, established brands are investing heavily in DTC strategies, and, after the stratospheric highs of the pandemic, ecommerce itself has lost some of its forward momentum. Many DTC brands are struggling, and the pressure is on for companies to find ways to adapt to the new ecommerce ..read more

Far too many brands investing in Amazon don’t realize how important their Amazon brand store is, even as they’re optimizing product pages with A+ content or work to outmaneuver the competition.  That’s a mistake: your Amazon storefront should act as the introduction to your business to new audiences and curious consumers. You need to look at it as a lightweight version of your website, not a piece of real estate you have to minimally maintain to show up on the platform. White Paper Prepare for Amazon Domination: How to Leverage Intent-Based Strategy to Supercharge Business Growth Learn ..read more

Marketers are starting to put a lot more spend into Amazon, and the ecommerce giant is now challenging the Google/Meta duopoly on digital marketing in significant ways. Amazon DSP has been a big part of that change, offering brands the chance to leverage Amazon’s vast store of first-party data on the open web in new ways.  But too many businesses are failing to get the maximum return on their investment into Amazon generally and DSP in particular because they’re not connecting the dots across the full funnel effectively.  White Paper Prepare for Amazon Domination: How to Leverage I ..read more

Amazon Prime Day 2022 has come and gone, but the learnings have just started. As economic uncertainty mounts, the results from this year’s festival of ecommerce are being watched more closely than ever. This will be the single biggest influx of purchasing data in advance of the holiday season, and marketers everywhere are looking to Prime Day performance to better understand what’s changing about consumer purchase behavior. “Over the next six months, we’ll monitor macroeconomic factors like unemployment, inflation, and interest rates closely… For ecommerce, we will also be paying attention to ..read more

As consumer spending behavior changes because of economic inflation, Amazon Prime Day is a beacon of hope for performance-minded ecommerce brands. While Prime Day 2021 delivered a somewhat disappointing 6.1% YoY increase in sales, this year is positioned to deliver some major results because consumers are very focused on finding deals—and there’s no bigger single promotional event than Prime Day. In fact, eMarketer’s senior forecasting analyst Whitney Birdsall pointed to Prime Day as a key barometer for the back-half of the year in an uncertain economy, explaining that “[w]e expect some econom ..read more

Since the COVID-19 outbreak has hit the United States, overcrowded grocery stores and new recommendations around social distancing have led to a surge in online sales of household staples and medical supplies, especially on Amazon, everyone’s go-to virtual marketplace. The huge influx of orders has hampered Amazon’s supply chain and has led to an unprecedented change in policy: Amazon is temporarily “prioritizing household staples, medical supplies, and other high-demand products” through April 5th, 2020. This affects both inbound shipments sent to Amazon by brands and outbound shipments shi ..read more

Amazon generates tens of millions–possibly hundreds of millions–of visits per month. As the company controls nearly 50 percent of the eCommerce market, much of the revenue generated has been reinvested into the company, resulting in tons of alterations and improvements. Naturally, Amazon aims to continue that growth–and those changes–across the next decade. While it is essential that retailers keep up with the broader eCommerce trends for 2020, it is also imperative that they zero in on the more narrow category of Amazon trends for 2020 as the marketplace is one of the most important online de ..read more