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Adweek Feed » Amazon
3d ago
The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David Plotz. The company is not profitable, and the revenues are relatively small for an 80-person outlet. But the figures also reflect substantial growth ..read more
Adweek Feed » Amazon
3d ago
When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing. These tools are called the Privacy Sandbox and the CMA, a regulatory body that must ..read more
Adweek Feed » Amazon
3d ago
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its ..read more
Adweek Feed » Amazon
3d ago
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both regulatory approval and the stomach to operate a social media company. It would also need the technical chops to rebuild its powerful ..read more
Adweek Feed » Amazon
3d ago
The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the dance group the Fantanas in 2002, has now been remixed and reimagined for Gen Z. Embracing enjoyment and pleasure over necessity ..read more
Adweek Feed » Amazon
3d ago
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision to sell their house. While the Heelers eventually decided to stay put, real estate marketplace Zillow and Ryan Reynolds' agency, Maximum Effort, used ..read more
Adweek Feed » Amazon
3d ago
Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion in search revenue, a 14% year-over-year increase and the most the company's search revenue has grown in two years. Google once again branded itself ..read more
Adweek Feed » Amazon
5d ago
When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's going to be a big year for digital video. The report, which comes ahead of next week's NewFronts events, noted that digital video ..read more
Adweek Feed » Amazon
5d ago
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads' retail media network and alongside CNET's tech-review-focused editorial content and measure whether ads ..read more
Adweek Feed » Amazon
5d ago
One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is zero-party data, which is proactively provided by customers--typically because that customer actually wants to hear from the brand, and often because there ..read more