Table of Contents Understanding VCPM Campaigns When to Use VCPM Campaigns The Pitfalls of VCPM Attribution Strategies for Optimizing VCPM Campaigns Best Practices for Amazon Sellers To VCPM or Not VCPM, that’s the question Amazon sellers aiming to expand their digital marketing reach and scale must leverage Amazon Sponsored Display ads.  Introduced in 2022 to the Amazon Sponsored Ads Suite, the viewable cost-per-mille (VCPM = cost per 1,000 viewable impressions) model was intended to transform how brands measure the ads’ impact on their target customers’ journey.  However, it s ..read more

Table of Contents What is Brand Reputation Management? Why It’s Important to Have Proactive Reputation Management  Set a Goal Rating, Especially If Your Rating is On-the-Bubble for the Next Half-Star Increment, e.g. 4.2 vs 4.3 Here’s THE ONE THING You Should Do, at a minimum, Starting Today [RESOURCE SPOTLIGHT] Use the Best Reputation Management Tools: Amazon Transparency Program: Don’t Go It Alone As an Amazon seller, you’ve invested countless hours and endless effort into building your brand. You’ve got a fantastic product, competitive prices, and you’re ready to conquer the e-com ..read more

Table of Contents Understanding Amazon’s First-Party Data Connection Why Is This Connection Important? Enhanced Data Analysis: A Driving Force What Counts as 1P Data? The Critical Importance of Connected Shopper Data Figuring out how your Direct-to-Consumer website and Amazon store work together can be a head-scratcher for many ecommerce businesses. If you’re running both, you’ve likely wondered whether your customers shop from both, and if so, how these two channels influence each other. Is your Amazon presence a friend or foe to your DTC sales? This topic has gained more attention r ..read more

Table of Contents Understanding New Fees and Changes: What Does the End of FBA Small and Light Mean for You?  Mitigate new fees’ impact with effective strategies Tools for Calculating Profitability: As we move further into 2024, Amazon sellers are facing a new set of challenges in the form of various fee changes and updates. These changes, which include the inbound placement service fee, low inventory fees, returns processing fees, and the discontinuation of the Small and Light FBA program, have left many sellers concerned about impact on their profitability. In this comprehensive g ..read more

Table of Contents Navigating the Creator Connections Console Crafting a Winning Campaign Discovering and Collaborating with Creators The Power of Influencer Marketing Best Practices for Creators Conclusion  Amazon has revolutionized the way influencers and brands collaborate on their marketplace with the introduction of Creator Connections.  This free-to-join program facilitates seamless partnerships between influencers and brands, unlocking bonus commissions on top of Amazon’s standard rates. It’s the most compliant Influencer Marketing option currently available on Amazon. Wi ..read more

Table of Contents Understanding Amazon Prime Day Key Dates and Deadlines Eligibility Criteria for Prime Exclusive Discounts Additional Criteria for FBA Offers Additional Criteria for Seller-Fulfilled Offers Preparing for Prime Day: A Step-by-Step Timeline 4-6 Weeks Prior: Inventory Planning 2 Weeks Before: Building Brand Awareness and Driving Consideration 1 Week Before: Submitting a Prime Day Brand Storefront On Prime Day: Maximizing Conversions and Supporting High-Volume Products Winning Strategies for Prime Day Success Amazon Prime Day 2024 is fast approaching, and for sellers, it rep ..read more

Table of Contents The Key to Outpacing Brand Competition  The Foundation of Exceptional Strategy at Adverio Embrace the Onion – Outpacing the competition Are you looking to win on Amazon and outpace your competitors now? We know it’s hard. Outpacing competition means that you keep on growing. You are constantly making your way through Amazon’s competition, and that can be a difficult task. In an age where markets are oversaturated, it requires more than just a good product to stand out. It takes a ‘questioning’ brand. If we consider marketing and branding an onion, one needs to acco ..read more

Table of Contents The Crux of Brand Identity: Purpose and Belief Clarifying Your Stand: The Antidote to Confusion Attracting Like-Minded Customers: Beyond Transactions Revenue and Impact: The Winning Brand Formula Taking a Stand: A Call to Action Brand strategy and Amazon account management go hand in hand, do you agree? In an era where consumer expectations have transcended mere transactions to encompass social responsibility,  the question “What do you stand for?” has never been more pivotal for brands across industries. Having a strong branding strategy is essential for capitaliz ..read more

Table of Contents Anti-Set-it-and-Forget-It: In-sync and Seasonal Pricing On Amazon Audience-Specific Offers: Leverage Your Market Segments Vine Review Generator: Hack The Most Compliant Review Opportunity on Amazon The Anchor: A Psychological Tactic [Re]Penetration Pricing: A Long-Term Strategy Slow Mover Converted Loss-Leader The Launch Staircase – Building Initial Momentum The Standbys: 3 Reliable classics. Lowest Price in 30 Days’ Badge: Nailing Pricing On Amazon The best way to get ahead of competitors can sometimes be as simple as good to great pricing on Amazon. Growing past your ..read more

Table of Contents Amazon Listing Search Suppressed? Here’s How to Fix It Amazon’s SEO Landscape: An Amazon Suppression Battleground  Common Reasons for Amazon Product Suppression Leveraging Seller Central for SEO Success Enhancing Product Listings for Maximum Visibility Securing Your Success on Amazon with Proactive Strategies Amazon Listing Search Suppressed? Here’s How to Fix It Amazon can be hard to get through,  it’s packed with listings and products, causing your Amazon listing to be at risk of suppression! On Amazon millions of products compete for attention, mastering se ..read more