Sellozo, a leading provider of Amazon advertising automation software, is thrilled to announce its strategic partnership with DesignRush.com, a trusted online guide to finding the best professional agencies, categorized by their areas of expertise. Through this partnership, Sellozo will leverage DesignRush.com's extensive network of top-tier marketing agencies to provide its users with access to a diverse range of marketing services, including branding, design, PPC reporting, and digital marketing. This integration of services will enable e-commerce businesses to enhance their online prese ..read more

One crucial aspect of setting up a successful Amazon business is creating a comprehensive business plan. With the right strategy and tools in place, you can turn your e-commerce dreams into a profitable reality.  In this blog post, we'll delve into the key steps of crafting an effective Amazon business plan and explore how Sellozo can be an invaluable tool in your journey to success. Understanding Your Market and Niche Before diving headfirst into the Amazon marketplace, it's essential to conduct thorough research to identify your target market and niche. Understanding the competitive ..read more

For an Amazon seller, finding the right fulfillment provider is crucial to the success of your business.  But with numerous options available, how do you choose the right one? Fear not, for we've compiled a comprehensive guide to help you navigate this critical decision. Seamless Integration with Amazon: The first criterion for selecting a third-party fulfillment provider is its compatibility with Amazon's systems. Seamless integration ensures smooth order processing, real-time inventory updates, and automatic tracking information sync. Look for providers with established integrations ..read more

Shipping efficiency is a critical component of a successful Amazon business. As an online seller, ensuring that your products reach customers promptly and in excellent condition not only enhances customer satisfaction but also contributes to positive reviews and repeat business. We'll explore valuable tips for shipping your Amazon products efficiently, helping you streamline your operations and build a reputation for reliable and prompt deliveries. Leverage Fulfillment by Amazon (FBA): Consider enrolling in Amazon's Fulfillment by Amazon (FBA) program, where Amazon takes care of storage, pack ..read more

In this release, we are introducing an updated version of Sellozo AutoPilot making it super easy for our users, especially beginners, to create AutoPilot groups and launch campaigns effortlessly.  Excitingly, users now can also set up Event-based budget rules for special events like Prime Day and Black Friday in their SP and SB campaigns. This feature provides greater control over campaigns and budgets during specific events. But that's not all – there are many more small enhancements in this release. You can now use negative targets for Sponsored Product campaigns, ensure the default bid ..read more

Read on to learn about all the latest Amazon Seller news: Brand Tailored Promotions Go Global Amazon continues to empower brand owners with its latest rollout of Brand Tailored Promotions across seven new international storefronts. This feature is now accessible in the following countries: United Kingdom Germany Spain Italy France Mexico Canada What Are Brand Tailored Promotions? Brand Tailored Promotions provide brand owners with the tools to customize and distribute promotional codes. This enables them to target high-intent customers, known as Brand Tailored Audiences. By offering enticin ..read more

Keyword match types are a pivotal aspect of any Amazon advertising campaign. However, the debate often arises: should different keyword match types coexist within the same ad group, or is it more beneficial to separate them into distinct campaigns? In this blog post, we'll delve into insights and best practices that our Sellozo Marketing experts recommend. Separate Campaigns for Each Match Type: A Preferred Approach One common campaign structure question we, at Sellozo, get a lot is about different keyword match types and whether they should exist in separate ad groups or separate campaigns a ..read more

The holiday shopping season is the most wonderful time of the year for Amazon sellers. With millions of shoppers eager to find the perfect gifts for their loved ones, the competition can be fierce. To ensure your success during this peak period, it's crucial to stand out from the crowd. In this blog post, we'll explore key strategies to help you shine as an Amazon seller and make the most of the festive season. Optimize Your Product Listings: First impressions matter, and on Amazon, your product listings are your storefront. Ensure they are optimized for both search engines and potential cu ..read more

Standing out as a seller on Amazon is crucial to driving sales. One eye-catching way to capture your audience's attention and boost product performance on Amazon is through engaging and visually appealing videos. In this guide, we'll explore key strategies and tips to help you create eye-catching videos that drive performance for your Amazon products. Understand Your Audience Before diving into video creation, understand your target audience on Amazon. What are their preferences? What problems do they want your product to solve? Tailoring your video content to address these needs will make it ..read more

Staying on top of the latest advertising features can be the key to maximizing your sales potential on Amazon. Recently, a new addition has emerged in the advertising arsenal – Reorder Coupons. In this blog post, we'll delve into the details of this new feature and as well as the benefits these new coupons can have on your advertising strategy. Understanding Reorder Coupons Reorder Coupons enable sellers to offer targeted discounts to customers who have previously purchased their products but haven't reordered within the expected timeframe. They work very similarly to regular coupons with the ..read more