Around 60% of people read a blog post every week. Businesses today still rely on blog writing to build brand awareness, generate leads, increase website traffic, etc., apart from using search engine optimization techniques to achieve the desired marketing goals. This emphasizes the importance of creating engaging blog posts. Learning how to write a fascinating blog post is a crucial skill for any writer. Whether you’re just starting or aiming to become a content specialist with blog writing, article writing, content writing, etc., it is essential to know the nuances that grab the readers’ att ..read more

Online marketers have been captivated by the multiple features of artificial intelligence that make their marketing work easier. AI is increasingly used in various digital marketing domains, making it more convenient for businesses to work on plans and strategies to achieve their marketing goals. The increase in artificial intelligence is evidenced by the fact that even Facebook has entered the Metaverse, a virtual reality platform that can impact digital marketing. Read our blog on “How Meta (Facebook) will impact digital marketing” to learn more. With the help of AI content writing tools, b ..read more

Nearly 306 billion emails are sent and received every day, so there is no surprise why email marketing is still so effective in the digital marketing world. Email marketing effectively achieves the desired marketing goals regardless of the industry your business deals in. A well-executed email marketing campaign helps in lead generation, boosts website traffic, boosts online sales, audience targeting, etc. Creating an effective email marketing strategy may seem challenging, but with a proper plan & strategy, email marketing campaigns can yield the desired results. This blog will focus on ..read more

Most business owners need to pay more attention to customer retention strategies over customer acquisition. Even though the cost to retain existing customers is 5-25 times less, depending on the industry, than the cost to acquire new customers. Also, it requires simple marketing techniques to be followed and a higher return on investment than adding new customers to the business. Marketers must focus on balancing customer retention and acquisition strategies to make their digital marketing campaigns successful. This blog will dive deeper into customer acquisition strategies, related metrics ..read more

Do you know the best part of content marketing? With multiple forms of digital marketing like , pay-per-click advertising, etc., content marketing, if done interactively, grabs the user’s attention to the business offerings. With its help, you can share your thoughts, news, information, features, services, products, etc., with the audience more creatively. It means you can engage new users and find an opportunity to convert them into your business’s regular customers. But do you know most marketers fail to do so? One reason would be that they do not have engaging SEO content that attracts tr ..read more

Are you trying to establish direct personal communication with your audience or trying to make space in the audience’s inbox? You can easily do it with the help of an effective email marketing strategy. Email marketing still holds an essential position in the digital marketing strategy. It is not only a statement; we have stats to prove it. On average, 300 billion emails are sent and received per day – imagine the number! The number of email service users is 4.5 billion, which is still increasing yearly. Let us see in the blog how to write compelling marketing emails to ensure that the targe ..read more

Two core pillars are required to run an efficient business, “transparency” and “trust”, which are required to establish, run, and grow a business. With rising competition in every business worldwide, marketers have to strive hard to build brand awareness. Business owners keep themselves updated with the latest marketing trends, SEO trends, e-commerce trends, etc. With the availability of diverse choices has made it easier for the clients to choose a suitable & pocket-friendly option within their requirements. With limited business opportunities and vast client choices, delivering high-qu ..read more

Google focuses on delivering local and personalized search results to its users across all its platforms. One of the many possible reasons for this strategy is the growing user demand and need for local search. Google itself states that the searches for ‘near me’ are increasing 500 percent year on year, and this opens up a massive opportunity for the local business owners to scale up their business and income. As 81% of users search on Google for local businesses, it becomes crucial for the websites to appear on the top of the local search results page. This creates urgency among the local b ..read more

With nearly 3.5 billion searches daily and approximately 80% of all searches occurring on Google, businesses of all size should invest in building website visibility and ranking across Google search results. Optimizing a website is essential to rank in the SERPs. When it comes to local SEO, the approach can differ. Businesses that have a physical location or serve in a particular geographic area must incorporate local SEO tactics in their SEO strategy.  One of the most vital platforms to optimize for local SEO is Google business listing. This powerful listing tool highlights your busine ..read more

Running an effective PPC ad campaign to make the relevant audience click on it requires focusing on keyword research, UX, relevancy of your Google Ads, landing page experience, etc. These play an essential role in enhancing Google Ad campaigns performance, lowering the cost per click, decreasing the cost per conversion, increasing traffic on the web page, etc. But to analyze the performance of your ad campaign, one of the most vital PPC metrics to focus on is quality score. The targeted keyword needs to have a good quality score so that your ads yield the desired advertising results. While m ..read more