The Newly Minted Company Offers Best-In-Class Digital Media Solutions and Performance Marketing Capabilities NEW YORK, LOS ANGELES, AUSTIN, Texas (Aug. 23, 2022)  – Today, Optimad Media and Effective Spend announce their new partnership and relaunch as Optimal. Combining each company’s expertise, technology, and proprietary data, Optimal offers a full scope of performance-based digital marketing services, including paid search and social, search engine optimization, programmatic, connected TV, performance creative, and more.   With offices in eight locations across the United St ..read more

The Austin Business Journal has named Effective Spend as one of Austin’s Best Places to Work for the 4th time! Being recognized in 2018, 2020, 2021, and now 2022, is a huge accomplishment and honor. This year, ABJ recognized 70 local businesses ranging in size from 10 employees to 250+ and representing a wide range of industries, including technology, professional services, commercial and residential real estate, and more.   “Keeping employees happy and engaged is a primary concern for managers during the Great Resignation,” said Will Anderson, ABJ’s Business Manager.  Effective ..read more

Up until recently, Public Relations (PR) and Search Engine Optimization (SEO) were two completely separate operations. SEO was solely about optimizing the technicalities and performance of one’s site, while PR strived to get eyeballs on branded content and newsworthy announcements. But believe it or not, PR and SEO share many similar objectives, and digital marketing agencies like Effective Spend have tapped into the success clients can have when marrying the two disciplines together.   Before we dive in, it’s vital to understand the significance of each industry on its own. By defin ..read more

What are LinkedIn Conversation Ads? LinkedIn has expanded its advertising tools over the last few years to enable advertisers to better speak to their target audiences. One particularly valuable development is the recent addition of LinkedIn Conversation Ads, or “Convo Ads.” Conversation Ads are a type of Sponsored Messaging Ad that allow advertisers to engage directly with their customers through LinkedIn’s messaging platform. You may have seen Conversation Ad messages in your own LinkedIn mailbox. They include a “Sponsored” badge near the top left-hand corner of the ad – but otherwise they l ..read more

2021 marks the third year in a row that Effective Spend has received Austin Business Journal’s FAST 50 award which recognizes the fastest-growing private companies in central Texas. The company was also recognized on the ABJ’s 2019 and 2020 FAST 50 lists.  The 2021 winners represent a range of industries, from software and tech companies to real estate developers to home services providers. Effective Spend is pleased to share the spotlight with one of its own Austin clients, Freedom Solar.  The team celebrated their win at ABJ’s award ceremony at the JW Marriott on October 21st. Gue ..read more

My fellow digital marketers – before we talk about Facebook Ads metrics, please complete this short survey. If you selected “E” above, then congratulations! You’re a super evolved digital marketer! Or…you’re just pretty good at kidding yourself. In reality, most of us are probably doing some combination of these different scenarios.  And for good reason. Today’s digital agencies face the same age-old issue as the traditional Mad-Men agencies of yore: their media and creative teams are siloed.  Too often, the media team lobs a request for “better” creative over to their design team w ..read more

Over the past few years, Google Ads has added more and more automated optimization features to its platform, from smart bidding to auto-generated ad copy to targeting recommendations. With new features designed to automate optimization across all aspects of campaign management, advertisers have a growing set of tools to evaluate and improve account performance. Google’s “Opportunities Tab” has evolved into a full-fledged optimization suggestion engine, complete with a scoring system and full-set dashboard of recommendations that advertisers can implement with just a few clicks. This article wi ..read more

When Discovery ads were first announced in May 2019 at Google Marketing Live, they immediately excited the marketing industry. The newest campaign offering from Google is designed to help advertisers and digital marketing agencies address the complex changes in online shopping behaviors and show up in the right place, at the right time, for high-intent customers.  According to Google’s Consumer Discover Study, U.S. consumers between the ages of 18-54 who go online at least once a month reported the following behaviors:  86% of respondents said they are on the lookout for shopping id ..read more

Representing Austin for the third year in a row, Effective Spend has made the Inc. 5000 list as one of the fastest-growing companies in the nation! With no signs of slowing down, Effective Spend has risen nearly 400 positions from the company’s first appearance on the list, placing #3,323 in the 2021 rankings. As a repeat honoree, Effective Spend stands as a member of an even more exclusive club with only about half of 2021’s Inc. 5000 being returning members. Effective Spend is also one of only 109 Austin companies on this year’s list. Combined with their fellow Austin companies, Effective Sp ..read more

Up until recently, Public Relations (PR) and Search Engine Optimization (SEO) were two completely separate operations. SEO was solely about optimizing the technicalities and performance of one’s site, while PR strived to get eyeballs on branded content and newsworthy announcements. But believe it or not, PR and SEO share many similar objectives, and digital marketing agencies like Effective Spend have tapped into the success clients can have when marrying the two disciplines together.   Before we dive in, it’s vital to understand the significance of each industry on its own. By defin ..read more