Remarketing uses organic channels to re-engage potential customers, and retargeting uses paid ads. While both aim to re-engage potential customers, the main difference between the two is the strategy. Here, you’ll find: What is remarketing? What is retargeting? Remarketing vs retargeting: The main differences When to use each Leveraging remarketing and retargeting together Should my business use one or both? If you’re struggling to understand the difference between remarketing vs retargeting, you’re not alone. The terms are often used interchangeably, but they are technically different ..read more

Are backlinks still important for SEO today? Absolutely. We reveal why they’re still essential, offer proof they still work, and explain how to generate backlinks ethically to boost your site’s domain authority and traffic. Here you’ll find: Are backlinks still important? How backlinks boost your SEO What does Google say about link building? Proof that backlinks are still important + examples Good backlinks vs. bad backlinks Is buying backlinks a good idea? 13 steps to building a successful backlink strategy Are you making the same mistake many businesses make? If your only focus for your we ..read more

Want to improve your PPC skills and be the first to know about changes to platforms like Google Ads, Meta, and TikTok? This ultimate guide showcases 25 of the best PPC blogs, as well as bonus ways to get all the latest news. Here you’ll find the top 25 PPC blogs: HawkSEM PPC Hero Unbounce Lunio Hootsuite Google Ads and Commerce Search Engine Journal Portent TikTok for Business Semrush Embryo WordStream Optmyzr LinkedIn Ads Social Media Examiner Ad Badger Microsoft Advertising Search Engine Land Tinuiti Similar Web Adalysis PPC Live SEO Works Search Engine Hubbub PromoNavi The pay-per-click ..read more

Search engine optimization (SEO) is an organic channel designed for long-term growth, while Google Ads is a paid channel that can drive results quickly. Learn when to use SEO vs. Google Ads and discover how these channels complement each other. Here, you’ll find: Pros & cons of each tactic What is SEO? What is Google Ads? SEO vs. Google Ads: What’s better for your business? When should you use SEO? When should you use Google Ads? Both Google Ads and SEO can help you reach key marketing goals and grow your business. So, how do you choose between these two channels? And is one truly better ..read more

Growth marketing uses A/B testing, cross-channel marketing, and customer relationships and feedback to drive more exponential audience reach, growth, and conversions. We created this guide to help you get the most out of this stellar strategy. Here, you’ll find: What is growth marketing? Growth marketing vs. traditional marketing Vital components of growth marketing Proven examples (and why they work) Your digital marketing might garner exposure, niche authority, and a steady flow of new customers each month. But if you crave more conversions and revenue? Growth marketing can help you level ..read more

The most successful beauty ecommerce marketing strategies often include a combination of optimized product pages, custom email campaigns, and customer loyalty perks. Read on for more proven tactics to boost your online sales. Here, you’ll find: What is beauty ecommerce marketing? 8 marketing strategies to boost online sales 3 trends to watch for in 2024 and beyond The cosmetics and beauty industry is forecasted to reach $716 billion worldwide by 2025, with about 28% of those purchases generated by ecommerce brands. As a fast-growing industry with many companies vying for consumers’ attention ..read more

CRO marketing helps increases the number of visitors who complete a desired action on a website by making data-backed updates. You can build your CRO marketing strategy by auditing your website, forming a hypothesis, leveraging testing tools, and implementing optimizations accordingly — this guide will show you how. Here, you’ll find: What is CRO marketing? How to build your own strategy Where to implement your CRO marketing strategy What tools do you need to start? Mistakes to avoid A refresher: CRO marketing basics CRO marketing FAQs Helpful CRO guides Most marketing methods focus on getti ..read more

LinkedIn text ads can help your business reach B2B audiences online. Here are the best practices, costs, and steps to use LinkedIn text ads effectively. Here, you’ll find: What are LinkedIn text ads? Why use them? Average cost How to use LinkedIn text ads Best practices LinkedIn advertising specifications to know With over 1 billion members from more than 200 countries across the globe, LinkedIn is the world’s largest professional network. It also drives the most B2B leads of any social media platform with 80% of B2B social leads generated through LinkedIn. If increased brand awareness or le ..read more

Pillar pages are content hubs covering broad topics in your content marketing strategy. Great pillar pages offer expert insights and valuable information to help your customers make informed decisions, all while improving your SEO rankings. We created this guide to help you publish pillar pages that work. Here, you’ll find: What are pillar pages? How to create pillar pages in your content strategy 5 ways pillar pages support SEO Pillar page examples Pillar pages & PPC Think of your content like a fortified tree. Each branch represents a helpful, high-quality piece of content, and each ke ..read more

A content marketing consultant advises brands on growing visibility using blogs, social media, and other digital formats. The cost: $5k to $20k per month. Learn what they do, their benefits, and the top 8 we recommend. Here, you’ll find: What is a content marketing consultant? How much does a content marketing consultant cost? What are the benefits of working with a content marketing consultant? The top 8 content marketing consultants to consider What to consider when choosing  one You know you need a steady flow of high-quality content to drive targeted traffic to your website and help ..read more