Agile for SEOs: How in-house teams get projects prioritized
Search Engine Land
by Holly Miller Anderson
1h ago
Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. By understanding the agile ceremonies (meetings) and processes, you can better integrate with and influence the development cycles to ensure your SEO requirements don ..read more
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How schema markup establishes trust and boosts information gain
Search Engine Land
by Tyler Rouwhorst
1h ago
In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed.  Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and boosting information gain scores, which can be crucial for visibility in conversational search environments. How schema markup benefits Google and website owners Google faces escalating costs with the rapid growth of ..read more
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Google still has not announced a launch date for SGE
Search Engine Land
by Barry Schwartz
20h ago
Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). We know Google has begun testing SGE in the wild with a small subset of US searchers, in fact, that seemed to have gone live today. But when will Google roll out SGE and AI overviews to all searchers in the US and other regions – that Google has not announced yet. Google I/O on May 14. There are some rumors circulating that Google may launch SGE, at least in the US and some other regions, on May 14th, during the Google I/O keynote address while Google’s CEO Sundar Pichai is on ..read more
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Pinterest shares algorithm insights as it shifts focus to non-engagement signals
Search Engine Land
by Nicola Agius
20h ago
Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a more inspired Internet,” Pinterest published a new document titled ‘Field Guide to Non-Engagement Signals’. Why we care. By having a better understanding of how Pinterest’s algorithm works, brands can identify what metrics they should ..read more
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Google testing new tools for a more personalized shopping experience
Search Engine Land
by Nicola Agius
22h ago
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to make purchases, thanks to a personalized shopping experience tailored to their specific preferences. Style recommendations. Google is testing Style Recommendations, now accessible to signed-in U.S. shopper ..read more
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YouTube announces enhanced audience retention analytics tools
Search Engine Land
by Nicola Agius
1d ago
YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning viewers, and subscribed versus non-subscribed viewers. Why we care. The additional insights will enable creators to make data-led decisions to tailor their content strategy more effectively to specific audience preferenc ..read more
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Search Ads 360: 3 best practices for advanced PPC marketers
Search Engine Land
by Jason Tabeling
1d ago
While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize the value of using SA360: Leveraging data integrations with Google Analytics and BigQuery. Taking advantage of advanced bid optimization features like value-based bidding and custom variables. Using templates and feed automation to streamline ad creation and management processes.  What is Search Ads 360 (SA360)?&nb ..read more
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8 steps to maximize success during global site migrations
Search Engine Land
by Motoko Hunt
1d ago
Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic.  From the initial planning stages to post-launch monitoring, it covers key actions organizations should take to deeply integrate SEO best practices, preserve URL and content value and streamline the process across international markets.  Site migrations vs. global site migrations Migration is ..read more
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Google changes definition of ‘top ads’
Search Engine Land
by Nicola Agius
2d ago
Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. What are top ads? Top ads are ads that appear above the organic result, and also below organic results for certain queries. As explaiend by Google: “When people search on Google, text ads can appear at different positions relative to organic search results. Top ads are adjacent to the top organic search results. Top ads are general ..read more
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Google Analytics real-time reporting bug confirmed
Search Engine Land
by Barry Schwartz
2d ago
Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being reported since early this morning; some are seeing a fraction of their normal real-time traffic being reported, and some are seeing normal traffic. Google working on a fix. Ginny Marvin, Google’s Ads Liaison, responded on X saying, “Thanks for flagging. This is a bug and the team is working on it. Apologies for the inconvenience!” Here is that post: Hi Barry, Thanks for flagging. This is a bug and the team is working on it. Apologies for the inconve ..read more
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