Word to the Wise Blog
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Word to the Wise was founded by Steve & Laura Atkins in 2001. We were one of the first companies to offer email senders strategic advice on email delivery and program management, and continues to be at the forefront of the industry helping companies develop and manage sustainable email programs.
Word to the Wise Blog
23h ago
We’ll be speaking at the Deliverability Summit in Amsterdam on April 24th and 25th. If you have your tickets, come say hi! If you don’t have tickets yet there are still a few in-person tickets available, as well as on-line access ..read more
Word to the Wise Blog
23h ago
Earlier this month, I published a post about some changes with how Google is displaying information related to authentication in their “View Original” page. There’s one condition I apparently didn’t report and it brought up a question earlier today. If a message has alignment between DKIM and the 5322.from address but there is no DMARC ..read more
Word to the Wise Blog
2w ago
Many blocklists use spamtraps to detect poor sending practices and will cite spamtrap hits as the reason for the blocks. Senders legitimately fear spamtraps showing up on their lists because of this. If spamtraps weren’t used by blocklists no one would really care about them. They’re just another kind of bad address. Yesterday I answered ..read more
Word to the Wise Blog
2w ago
One of the folks on the Email Geeks slack asked me a question last week that I thought was really insightful and has a somewhat nuanced answer. Do spamtraps really exist? Like, in the sense of being a real mailbox? They actually exist just like any other mailbox, yes? Otherwise they can’t be monitored and ..read more
Word to the Wise Blog
3w ago
Google has been making a number of changes to their systems over the last few weeks. Folks are seeing a lot of changes in Google postmaster tools and they’re seeing changes in how Google is displaying headers in the “show original” tab. One thing that some folks were seeing is a message that says: This ..read more
Word to the Wise Blog
1M ago
Deploying a new smarthost using Postfix and other open source components. And why you probably shouldn't do that ..read more
Word to the Wise Blog
1M ago
Despite what a lot of SEO slop will try and tell you there’s no way to measure deliverability performance across multiple ESPs in any way that’s meaningful. (The SEO slop tends to do things like sign up for free accounts at a bunch of ESPs, send three emails to probe accounts and see how many ..read more
Word to the Wise Blog
1M ago
Adding your domain to the public suffix list might break all your email ..read more
Word to the Wise Blog
2M ago
I’ve been doing a lot of my question answering over on the Email Geeks slack and have decided to bring some of the answers over here. Today’s question: My ESP provides a dashboard of spam complaints. How should I be looking at the data? Are some complaints more important than others? The spam complaint dashboard ..read more
Word to the Wise Blog
2M ago
A very short post about diagnosing hard bounces, because I’ve had to give the same advice to a dozen folks over the past few months. When you’re diagnosing and mitigating hard bounce rates the first thing you’ll see is your ESPs dashboard or reporting. It’ll tell you how many emails you sent bounced, and how ..read more