Watchfire digital billboard software Ignite OA features access to the Integrated Public Alert and Warning System (IPAWS), a tool that public safety agencies can use for real-time notifications related to emergency situations. Local alerts can provide life-saving information, allowing Alerting Authorities to deliver public safety information in the event of weather events, natural or man-made disasters, or dangerous or missing person alerts ..read more

Choosing the right manufacturer can be difficult when everyone throws out numbers surrounding cost, resolution, sign sizes, and warranty coverage. A warranty should represent the very least that an LED manufacturer will do for their customers, so be sure to carefully review warranty information when purchasing an LED sign or digital billboard. Here's a breakdown of what to look out for in a manufacturer’s warranty ..read more

Digital billboards feature vibrant and engaging messages that build connections between local communities and advertisers. This includes information about local events, weather alerts, or safety protocols that assist businesses in fostering a relationship with their city ..read more

In any business, there is a lot to organize. Between finances, payroll, daily schedules and inventory, it’s important to utilize available business tools to stay organized. Fortunately, for digital billboard owners there are amazing content and inventory management tools like Ignite OA to make digital display organization simple and efficient. Here are five tips on organizing content that will streamline your work flow and save valuable time for sales ..read more

Watchfire Signs, a leading manufacturer of premium digital displays owned by an affiliate of H.I.G. Capital, is pleased to announce that it has completed the purchase of the assets of Anthem Displays, LLC ..read more

Out-of-home (OOH) advertising is a trusted medium that gives consumers a less intrusive visual compared to other advertising methods, such as internet pop-up ads or TV commercials. It is a dynamic way to turn the plain wall of a building into a work of art. Plus, utilizing an advertising medium that consumers trust can be a huge benefit to a business ..read more

The permitting process for off-premise outdoor advertising billboards typically includes both state and local permit applications. Though not always challenging, city and state officials will carefully review each application to ensure approval is given in the best interest of the public. We’ve put together a few tips that will help you begin your permit application process ..read more

Digital billboards continue to grow as a popular advertising method in the US, as more businesses seek ways to capitalize on their high visibility and ability to generate impressions. As billboard operators look for ways to increase engagement between their client’s ads and consumers, keeping content simple may be the best way to achieve success ..read more

Watchfire routinely shares sales tips with our billboard partners that are specifically designed to help them efficiently increase revenue on their digital boards. Here are a few sample tips specifically for automotive dealerships ..read more

Watchfire can build any size display with modules that measure one foot by one foot, so the creative options are almost limitless. For digital billboard operators who seek more creative designs, our engineers and fabricators can help make unique ideas realized. Some of our current billboard partners have already incorporated unique digital billboard sizes and designs ..read more