Are your team’s efforts fragmented and lacking a clear direction? A well-executed product strategy workshop could be the key to aligning your team, setting a strategic direction, and fostering collaboration. In this blog post, we unveil a step-by-step guide on how to run product strategy workshops, ensuring your team stays on track, focused, and engaged in creating a winning product. Key Takeaways Product strategy workshops facilitate collaboration and guide teams to build a strong product vision. Proper preparation, setting objectives, gathering data & engaging stakeholders are key for ..read more

Navigating the uncertain waters of product development can feel like sailing without a map. However, assumptions mapping provides the navigational chart to guide your voyage. This powerful technique enables you to identify, categorize and prioritize the risky assumptions that could sink your product before it ever sees the light of day. By creating visibility into these potential hazards and focusing energy on mitigating the riskiest ones first, assumptions mapping allows you to test your thinking, validate product ideas, and increase the odds that your offering will resonate in the market. I ..read more

If you read only one book on strategy, read this book. Winning in business requires making tough strategic choices, yet many companies fail to develop a coherent strategy and end up trying to be all things to all people. In their book Playing to Win: How Strategy Really Works, former Procter & Gamble CEO A.G. Lafley and strategic advisor Roger L. Martin present a practical framework to guide organizations in making the hard trade-off decisions necessary to outmaneuver competitors. With examples drawn from P&G and other leading companies, Lafley and Martin argue that developing success ..read more

Developing a new product from idea to launch is an exciting yet challenging process. With so many steps involving ideation, design, prototyping, testing, and refinement, having the right software tools can streamline workflows and lead to better results. In 2023, there are more product development software options than ever for teams of all sizes and budgets. This article will explore the top platforms available today and how they can benefit product teams through the entire product lifecycle. We’ll look at tools for ideation and roadmapping, digital design and prototyping, gathering user feed ..read more

This small book had the largest impact on how I think about design and crafting products that change the world around us. I'll dig into why. The tranquil beauty of traditional Japanese spaces has captivated many in the West, who see them as ideals of zen serenity. But when examining these spaces more closely, some interesting questions arise: Have you ever wondered why many traditional Japanese spaces feel so serene and tranquil? Why we in the West hold them up as scenes of zen bliss? In his poetic book In Praise of Shadows, author Jun'ichirō Tanizaki gives us a window into traditional Japane ..read more

The sales world is changing rapidly. Old school sales tactics focused on aggressive outreach, persuasive pitching, and transactional buyer-seller relationships are fading. In their place, a new paradigm is emerging: product-led sales. This groundbreaking approach puts the product front and center in the sales process. Instead of pushing prospects through a sales funnel, product-led sales lets the product sell itself by allowing users to experience its value firsthand. The results? Higher customer satisfaction, explosive organic growth, and sales teams that act as trusted advisors instead of p ..read more

In today's rapidly evolving business world, having a strong product strategy is essential for companies to stay competitive and meet customers' needs. This is where product strategists come in. As versatile and vital team members, product strategists leverage creativity, analytical skills, and market understanding to develop successful product roadmaps that align with business objectives. But what exactly does a product strategist do day-to-day? What skills and experience are required for the role? How do they collaborate with other functions like product management? This article will explore ..read more

In the fiercely competitive world of business, mastering product strategy is akin to commanding an orchestra of complex variables; each element must harmonize with the rest to produce a symphony of sustainable success. Yet, many product leaders find themselves either trapped in tactical minutiae or adrift in abstract theory. But these books don't stop at theories; they translate strategy into actionable tactics. Delve into Bill Aulet's meticulous 24-step roadmap for disciplined entrepreneurship and Steve Blank’s pioneering approach to customer development. Learn to dissect and solve complex c ..read more

In today’s fast-paced world, product managers face the daunting task of staying ahead of the curve in an ever-evolving landscape. Artificial intelligence (AI) tools have emerged as game-changers, empowering product managers to optimize their workflows, make data-driven decisions, and deliver exceptional results. But with so many AI tools available, how do you choose the right one for your needs? The answer lies in finding the best AI product management tools. This comprehensive guide will introduce you to the top AI tools for product management in 2023, focusing on their features, benefits, a ..read more

Have you ever wondered how successful products are brought to life? It all starts with an effective product brief. This essential document serves as the foundation for product development, ensuring that everyone involved is on the same page, focused on the right objectives, and working together to create a product that truly meets the needs of its target audience. In this blog post, we will explore the importance of product briefs, their key elements, and how to write one with real-life examples to inspire your own product creation journey. Key Takeaways A product brief is an essential docume ..read more