In the digital age, where attention spans are fleeting and competition is fierce, businesses are constantly seeking innovative ways to reach audiences and drive engagement. Enter video marketing: a dynamic tool that has revolutionized how businesses communicate their message, showcase their offerings and connect with their target audience.  In this blog post, we explore the power of video marketing and share five effective ways to take full advantage of this shift. The Evolution of Video Marketing Gone are the days when video marketing was a costly and high-risk endeavor. Thanks to the ad ..read more

Marketing doesn’t always have to be digital or online. In reality, connecting with clients or colleagues can be even more valuable in person. Whether it’s for a product launch, a conference or a simple social gathering, events can foster community engagement and build brand awareness. So how does event campaign marketing come into play?  In order to make a successful event happen, you should first integrate advertising efforts across various marketing channels. This is where your marketing agency can be an invaluable asset. This team can not only help get the word out about the event, but ..read more

I have to admit. For a long time, I let social media be only about sharing content from my website. About the content strategy and plan. But what I was missing was being on the platform and building a community. You’re likely here because know you want to engage more on social media, but where do you start? What most business social media plans get wrong is not including other people and companies. Every company has team members, customers, advocates, partners and friends that help them in the bigger picture. Let’s start engaging them. Let’s Think of Your Social Media Engagement Strategy as Bu ..read more

As a business leader, you understand the importance of having a robust online presence in today’s digital age. Yet, keeping up with the constant changes in algorithms and customer relationship management (CRM) platforms can sometimes be a challenge. That’s where digital marketing comes in. They say time is money, so why waste it? Today, we uncover six reasons why you should consider partnering with a digital marketing agency to build your online presence, save time and money, and drive rock-solid results for your business. 1. Collaboration: Adopting an Integrated Approach Collaborating with a ..read more

Ready to get real results and enhance your social media marketing on LinkedIn with share-worthy content that aligns with your brand values? Join us for a free webinar on March 15 at 11 a.m. ET. Register here. Build Trust and Develop New Business In this dynamic session, led by Gina Young, CTO of BigOrange Marketing, you’ll learn how to build trust and gain the necessary skills to: Produce creative social content in bulk. Craft a social media hook that serves as a clear call to connect. Build trust and develop new business on LinkedIn. Become the authority on social topics related to your bran ..read more

There are a lot of choices and directions you can go in when you look at all the types of social media posts, designs and templates. Templates are great if you make them your own to match your brand and use them regularly to build a stronger brand identity. But what types of social media posts are most effective? You should pick the topic you plan to focus on before planning and publishing your social media posts. You can view these social media topic authority guidelines if you still need to do that.  What types of social media posts and formats are most effective? These two f ..read more

Managed service providers, want to transform your MSP website into a powerhouse of conversion?   Here are 13 essential points that will elevate your website’s performance and ensure it becomes a lead-generating marvel. From strategic headlines to trust-building content, each point is a lucky charm in crafting a converting MSP website that stands out in the digital landscape.   Take a look at this list of must-haves to see how your MSP website stacks up.  Clear Value Proposition Clearly articulate what makes your MSP unique and communicate the value you bring to client ..read more

I hardly remember anything or even care when I first see it. Yet I keep coming back and checking in and engaging on my social apps each day. Do you feel that way, too? People, businesses and brands that have and use a clear hook on social media are not only more likely to be matched with their ideal audience, but to be remembered for the thing someone is considering when the time is right.  What is a social media hook? Not to be confused with the introduction and start of your post that draws people in. That’s important. That is also a hook. But this end hook is even more important for a ..read more

Unleash the untapped potential of Google My Business (GMB). Learn how in our electrifying webinar. All of these tips will be delivered in our super-efficient, 20-minute Squeeze the Day Webinar series. Join us for a free webinar on February 16 at 11 a.m. ET. Register here. Energize Your Website In this dynamic session, led by Margee Moore CEO of BigOrange Marketing, you’ll master these crucial elements of a smart marketing toolkit: Crafting an optimized profile without the outdated trickery of keyword stuffing. The art of review management for a stellar online reputation. Ensuring unwavering c ..read more

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