Imagine checking into your hotel with just your smartphone, bypassing the front desk, or receiving personalized dining recommendations in a new city. In China, hotels like FlyZoo use facial recognition for room access, while in Japan, AI-driven robots provide concierge services. Closer to home, Legacy Vacation Resorts, which leverages solar-powered energy, offers smart tourism for group trips as well as individual adventures. Among these innovative features of smart tourism are smart thermostats and apps for real-time updates on amenities and local attractions. At the forefront of these cutti ..read more

In today’s world, where environmental concerns are becoming increasingly pressing, sustainability in sales engineering has emerged as a crucial focus. Integrating eco-friendly practices into sales engineering not only helps in mitigating environmental impact but also enhances business efficiency, reduces costs, and improves brand reputation. This article explores various sustainable practices in sales engineering and their significance. Sustainable Sales Engineering Practices Sustainable sales engineering focuses on designing and implementing processes that minimize waste, maximize efficiency ..read more

In 2024, businesses just need to have their presence online and join hands with technology for their operations. In fact, organizations of all sizes rely profoundly on computerized systems and online platforms for their daily operations.  Cybercriminals are employing sophisticated techniques at an alarming rate to compromise networks and steal sensitive data. Reports published by Comptia Community suggest that cyber-attacks rose significantly in the last few days, affecting more than 2200 organizations and individuals every day.  Cybersecurity Technologies To Safeguard Your Business ..read more

In a world that often celebrates extroverted traits, the notion of an introverted leader may seem unconventional. Yet, many of the most impactful leaders throughout history have been introverts, harnessing their innate abilities for deep thought, careful planning, and empathetic understanding. This article, courtesy of North American Association of Sales Engineers, aims to shatter the myth that leadership is solely the realm of the outgoing and boisterous. Here, we explore how introverts can leverage their unique qualities to cultivate strong leadership skills, turning their natural inclinati ..read more

Strong brand perception is crucial for business success. A positive brand image attracts top talent, fosters trust with customers, and opens doors to new opportunities. Sales engineers are pivotal in enhancing this perception through their in-depth understanding of customer needs. By combining their sales skills with technical expertise, they deliver tailored customer experiences that reinforce the brand’s credibility. In this article, we’ll take a closer look at the different ways sales engineers can reinforce a brand’s credibility, helping them maintain a positive image: Champion Innovatio ..read more

In the post-pandemic era, industrial companies face a constantly evolving business landscape, where adaptability and efficiency have become prerequisites for survival and success. This challenging environment demands more than ever a strategic approach to sales force management and training. Industrial small and medium-sized enterprises (SMEs), which form the core of emerging markets and contribute significantly to employment and GDP, are no exception. Staff turnover, coupled with poor planning and forecasting, highlights the urgent need to strengthen the capabilities of sales teams to improv ..read more

Welcome to the fast-paced world of real estate, where every deal is a delicate dance of negotiations, market trends, and meeting client expectations. Now, let’s talk about a crucial but often overlooked partnership that’s like the secret sauce in this real estate mix – the tag team of real estate pros and sales engineers. These unsung heroes aren’t just tech-savvy wizards; they’re the key players who bring a unique skill set to the table, making real estate transactions not just smoother but also more tech-tastic. Buckle up as we dive into the ways these sales engineers take real estate to ne ..read more

Sales engineers (and similar titles like “Solutions Consultants”) are often viewed as a trusted advisor, and in many ways work much like a consultant for their client and/or prospect. That is the way that we (SE’s) should view ourselves, and ideally that is the way that our clients view us, and even our employers should view us.  We are essentially business consultants- that work with and partner with a client company to improve their own efficiencies and profits (via of course one of our services/products/offerings). What is it worth to a firm to brainstorm and work together with you, a ..read more

Dear Members of the North American Association of Sales Engineers,  It is with immense gratitude and a profound sense of responsibility that I address you in these first few weeks of the new year as the newly appointed president of our esteemed association. After serving on the Advisory Board for many years, I am deeply honored to step up and help lead such an accomplished and vibrant community that Ken and Damian have built.  I want to take a moment to express my heartfelt gratitude to Damian Hanna for his exceptional leadership and dedicatio ..read more

Sales engineers play a crucial role in bridging the gap between technical intricacies and client needs, ensuring a seamless journey from initial interaction to successful product implementation. This article delves into the key strategies and principles that contribute to fostering meaningful and enduring client relationships in the world of sales engineering. Understanding the Client’s Needs Successful client engagement starts with a deep understanding of the client’s needs. Sales engineers must go beyond surface-level interactions to comprehend the unique challenges and objectives of each c ..read more