What is Digital Advertising Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels  Each advertising channel is unique in its way of placing the ad, the type of goals it helps to achieve, the ad formats it supports, and the question of the pricing metrics it employs. As with everything online, there are the latest trends and tende ..read more

2021 has been the most successful year in total online ad spending, and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% by 2024. The industry keeps growing, so are the new demands and requirements.  Behavioral advertising vs. contextual advertising  From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. Thu ..read more

Marketing in the digital age is a fast-paced and demanding industry. As a result, marketers are always on the lookout for ways to stay ahead. Ad tech innovations such as real-time bidding, programmatic advertising, and analytics have upped the stakes of the competition, but how can they be leveraged to their full potential? That’s where the concept of cyborg marketing comes in handy. Why Cyborg? When we think about cyborgs, the typical image that comes to mind is a hybrid of human and machine. Augmented creatures with technologically advanced parts and devices allow them to perform feats beyon ..read more

What are Core Web Vitals? Essentially, Core Web Vitals (CWV) is Google’s way to narrow down the factors that help to evaluate the quality of a website’s user experience. These new metrics include three variables: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. 1. Largest Contentful Paint (LCP) stands for the website’s loading time and takes into account how quickly the written and media content is loaded. Google states that LCP can significantly affect the bounce rate of the pages, according to their report. The recommended Google’s load time ..read more

If the recent pandemic has shown us anything, it is the crucial role of the Internet in our daily lives, work, and business ventures. Numerous research shows that the time people spend online has increased significantly. Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% to reach $14.2 billion in 2020.  Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably qui ..read more

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,0001 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners.  Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software. Through the partnership feature with Adtelligent ..read more

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent. And with some recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and some actions have to be taken.  These actions include new laws and regulations applied to the ..read more

Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. According to the statistic below, it has been one of the most sought-after elements in modern advertising: Source: https://www.emarketer.com/ This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan ..read more

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022. Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-party cookies’ lifetime. What Should Adtech Know About User Identifier For Advertising The ad tech indus ..read more

Google Chrome is on the way to third-party cookies removing In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. Instead of this, the company declared an initiative called Privacy Sandbox aimed to strengthen users’ privacy while using the browser and make users’ data more secure. In the Chromium blog article, director of Chrome Engineering Justin Schuh encourages advertising companies, publishers and other browsers to solve the challenges collectively. He explains that “users are demanding greater privacy – including transparency, choice, and ..read more