Ekin Caglar, the head of agency tech at Publicis Groupe, has moved to the newly-formed T&Pm as global chief technology officer. It’s the first big hire since The&Partnership merged with mSix&Partners last month to form T&Pm with a promise to put “AI at its core”. Caglar is here to do just that, and has plenty … The post T&Pm hires global CTO from Publicis Groupe first appeared on More About Advertising ..read more

Mark Read, WPP CEO, promised investors recently that the group would be getting serious about AI. It turns out that he was finalising a new partnership with Google, whose advanced AI tools will now be integrated into WPP’s own AI marketing system, called WPP Open. The deal AI promises to optimise pretty much everything, from … The post WPP goes all out for AI with Google Cloud partnership first appeared on More About Advertising ..read more

McCann London’s latest campaign for Xbox is all about the platform’s “learning layers” where audio commentary adds education into the mix on popular games like Minecraft, Sea of Thieves, and Microsoft Flight Simulator have For example, in PowerWash Simulator, players jet-wash a Mars Rover while learning about its history and the solar system. You can … The post Gaming or learning? Xbox sells positive side of video games first appeared on More About Advertising ..read more

The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues wagging. Unlike its rivals, Amazon took the clever approach of shifting its 200 million subscribers, of which 9.7 million are in the UK, to ad-funded viewing with an opt-out as opposed to tiered approach, as … The post Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years first appeared on More About Advertising ..read more

1/The Out of Home industry seems to have recovered well from the pandemic and subsequent economic difficulties with money flooding into digital and also some outstanding creative work in both digital and classic. How do you see the next five years developing? I’m very bullish about the future of OOH, both in the short and … The post Ocean UK CEO Phil Hall: why I’m bullish about the future of Out of Home first appeared on More About Advertising ..read more

WPP’s EssenceMediacom is facing another big challenge: Sky is reviewing its European media account, worth an estimated £470m, £250m in the UK alone. EssenceMediacom won the business in 2017 and has since added more digital work. Last time round Publicis Media and Dentsu pitched and this time all the big ad holding companies are likely … The post Sky reviews giant media account at WPP’s EssenceMediacom first appeared on More About Advertising ..read more

Sainsbury’s is expanding its in-house creative and production agency Zest and is looking to fill over 30 new jobs. The jobs cover creative operations and account management, creative planning, senior creatives responsible for originating cross-channel ideas and specialist design and creative production, especially photography and video shoots. Director of brands, planning and creative Radha Davis … The post Sainsbury’s boosts in-house agency Zest with hiring spree first appeared on More About Advertising ..read more

It’s WPP’s eagerly-awaited Capital Markets day for investors and analysts today and, if first gleranings are to be believed, it doesn’t look as though there’ll be any fireworks. CEO Mark Read is expected to say that the company plans to spend £250m on AI this year and save around £60m with cost reductions, another £60 … The post WPP to double down on AI – organic growth still lagging Publicis first appeared on More About Advertising ..read more

Adland might be said to have come through 2023 in reasonable shape (well it’s still here) but, post pandemic, there are a new set of problems: high inflation, low growth and a media ecosystem (online) that everybody knows is woefully inefficient, even fraudulent sometimes, but too many people are making money from it for it … The post A difficult 2023 for many but let’s look forward to 2024 – Happy Christmas to all our readers first appeared on More About Advertising ..read more

We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web. Previous studies from the World Federation of Advertisers (WFA) in 2014, the ANA in 2017 and ISBA in 2020 and 2022 described the dramatic loss of value that … The post Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem first appeared on More About Advertising ..read more