Smart Ad Server Blog
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Get the scoop on the latest in ad tech here. Programmatic, quality, mobile, video, gaming, innovative formats, ad serving, and more. Smart covers it all! Since our founding in 2001, we have never abandoned our mission to create the best solutions in order to meet the strategic shifts in the market and allow our clients to optimize their success.
Smart Ad Server Blog
1y ago
Reaching Travel Enthusiasts, Made Easy With travel remaining a high priority for many, it’s more important than ever for marketers to pay attention to changing expectations. We can help you identify the best strategy to connect with travelers throughout the planning lifecycle ..read more
Smart Ad Server Blog
1y ago
Helping Publishers Implement the Criteo ID to Increase Revenue Cookieless isn’t the future. It’s part of the present. We have several publishers who have begun testing the Criteo ID as an alternative ID solution. Here’s how we helped them implement it and the results we achieved ..read more
Smart Ad Server Blog
1y ago
Cookieless Programmatic Transactions: Spotlight on User Identifiers User identification across the programmatic chain is critical to allow for targeting and other features. With third-party cookie based user identification disappearing, many new providers and initiatives have emerged to allow for shared user identification. What do buyers and sellers need to know about user identifiers ..read more
Smart Ad Server Blog
1y ago
How IMVU Partnered With Equativ To Create A First-Party Data Strategy IMVU wanted to upgrade its ad server to better meet its targeting needs. Here’s how our ad server helped them utilize their first-party data in a simpler and more efficient way ..read more
Smart Ad Server Blog
1y ago
What Publishers Should Know About Our New Video Header Ad Format Our new video header format responds to advertiser demands to increase visibility and ad completion rates. The format, which can be stretched and pinned to the top of a webpage, combines performance with ease of use ..read more
Smart Ad Server Blog
1y ago
Equativ Hires Global Director of Talent Acquisition Equativ Hires Global Director of Talent Acquisition Senior appointment bolsters ambitions to drive ongoing global growth, while cultivating a strong culture of diversity, inclusion, and ..read more
Smart Ad Server Blog
1y ago
Driving Advertiser Value Through Centralized Curation Curation allows all parts of the programmatic ecosystem – publishers, data owners, and media buyers – to connect in novel ways in order to adopt supply strategies, activate proprietary data assets, and achieve better results without disturbing existing workflows ..read more
Smart Ad Server Blog
1y ago
Equativ announces strategic hires amid continued growth Equativ announces strategic hires amid continued growth Heavyweight appointments reinforce the company’s commitment to CTV innovation and service in support of advertisers and agencies London ..read more
Smart Ad Server Blog
1y ago
A Quick Guide to Seller Defined Audiences With Seller-Defined Audiences increasingly becoming a topic of discussion across the industry, here’s what you need to know about this new audience classification and targeting solution and how it fits within the larger addressability landscape ..read more
Smart Ad Server Blog
1y ago
Unifying Our Culture With An Inclusive Approach Unifying our culture around common values creates an essential link between employees, encouraging collaboration and sparking new ideas and innovation which contributes to our ongoing growth and evolution ..read more