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Adweek is the leading source of news and insight serving the brand marketing ecosystem. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better. Read the latest ad tech news. Find insights from our trusted team at Adweek on the advertising trends most..
Adweek » AdTech
7h ago
The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David Plotz. The company is not profitable, and the revenues are relatively small for an 80-person outlet. But the figures also reflect substantial growth ..read more
Adweek » AdTech
7h ago
When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing. These tools are called the Privacy Sandbox and the CMA, a regulatory body that must ..read more
Adweek » AdTech
7h ago
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its ..read more
Adweek » AdTech
7h ago
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both regulatory approval and the stomach to operate a social media company. It would also need the technical chops to rebuild its powerful ..read more
Adweek » AdTech
7h ago
The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the dance group the Fantanas in 2002, has now been remixed and reimagined for Gen Z. Embracing enjoyment and pleasure over necessity ..read more
Adweek » AdTech
7h ago
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision to sell their house. While the Heelers eventually decided to stay put, real estate marketplace Zillow and Ryan Reynolds' agency, Maximum Effort, used ..read more
Adweek » AdTech
3d ago
Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion in search revenue, a 14% year-over-year increase and the most the company's search revenue has grown in two years. Google once again branded itself ..read more
Adweek » AdTech
3d ago
On this week's episode, ADWEEK's Jenny Rooney sits down with Taylor Montgomery, CMO of Taco Bell, as he shares insights into his journey, leadership philosophy and the evolving landscape of brand management. Recorded live during ADWEEK's Social Media Week event in New York, they discuss Montgomery's early career at Procter & Gamble, which provided him ..read more
Adweek » AdTech
3d ago
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics. Discover the potential of brain implants for artificial ..read more
Adweek » AdTech
3d ago
Today's business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of The Speed of Culture, host Matt Britton explores these themes with guest Doug Zarkin, a seasoned marketer known for his thought-provoking insights and dynamic leadership in brand strategy. This episode not only highlights the ..read more