Rapid TV News » Ad Tech
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Get the latest updates about Ad Tech in this segment of Rapid TV News. Rapid TV News is the premier online daily news service for the television industry. The international team of journalists reports on all aspects relating to broadcast technology, information, and analysis, and provide up-to-date context and comments on the latest developments.
Rapid TV News » Ad Tech
5M ago
ThinkAnalytics has achieved AWS Advertising and Marketing Technology Competency partner status, demonstrating technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry ..read more
Rapid TV News » Ad Tech
5M ago
Hawk’s demand-side platform is going to ingest Samba TV’s first-party geographic audience data to give advertisers a privacy-safe and unbiased insight into TV advertising reach analysed at a geographic level ..read more
Rapid TV News » Ad Tech
5M ago
Vevo is introducing programmatic unified auctions for its premium connected TV inventory globally, helping it to maximise ad revenue. A significant upgrade in capabilities also enables TV-like controls for advertisers, like the ability to buy the first slot within an ad break ..read more
Rapid TV News » Ad Tech
5M ago
ITV has unveiled the launch of BE Studio – a full service creative studio to produce Ad Funded Entertainment (AFE). BE Studio will help brands build emotional connections with ITV's audience through the co-creation of entirely new formats ..read more
Rapid TV News » Ad Tech
5M ago
The supply-side platform OpenX is eliminating all resellers from its connected TV advertising inventory pool, ensuring that buyers have more working media. The company is also removing all non-TV content, including fireplace apps, gaming and UGC ..read more
Rapid TV News » Ad Tech
5M ago
The global expansion of EyeQ, Paramount Global’s advertising platform for unified buying and campaign management, will enable advertisers to buy across all of Paramount’s streaming content, including Pluto TV and its Paramount+ ad-supported tier, internationally ..read more
Rapid TV News » Ad Tech
5M ago
Samba TV is going to use Red Bee Media's rich metadata to supplement its analysis of viewership behaviours, and leverage Red Bee linear schedules as an input to validate media measurement and advertising effectiveness ..read more
Rapid TV News » Ad Tech
5M ago
Server-side ad insertion specialist Yospace, and Capella Systems, have collaborated on a new live orchestration implementation that creates operational efficiencies and increased advertising revenues during one-off live OTT events ..read more
Rapid TV News » Ad Tech
6M ago
Viewers who are watching NBCUniversal’s ‘Below Deck Mediterranean’ on Bravo via the streaming service Peacock can shop for items inspired by the show from Walmart, directly from the television. The first of the ready-for-shopping episodes streams tonight ..read more
Rapid TV News » Ad Tech
6M ago
Hallmark Media has added VideoAmp as a currency for demo guarantees and to transact advanced audiences – tapping into audiences that are defined by characteristics other than age and gender. The companies call it a significant step for the advertising industry ..read more