For the 13th episode of Nordic Adtech Review, weare joined by Jakob Stald Møllmann, attention strategist & founder of Digital Attention. Join us as we delve into the increasingly important topic of sustainability in our industry. What exactly does sustainability mean in the context of advertising? How can businesses strike a balance between sustainability and growth? And imagine a scenario where advertisers were prohibited from creating any new advertising material for a whole year - What would be the repercussions? Tune in to gain valuable insights and perspectives on this important subj ..read more

For the 12th Episode of the Nordic Ad tech Review we are joined by Nike Carlstoft, CEO of Dentsu Sweden.  Nike has over 25 years of experience in leading positions and has a burning interest for leadership. Under Nike’s leadership in Carat in 2013, the agency has achieved great success and been named #1 by the media agencies in Sweden by RECMA. In parallel with remarkable business growth, Carat and Dentsu have become one of the industry's most attractive employers. In this episode we discuss the current state of the market, Nike picks her favorites from Dentsu’s newly launched report “ma ..read more

For the 11th Episode of the Nordic Adtech Review we are joined by Stéphane Printz, MD for Northern, Central & Eastern Europe at Index Exchange. We recently published a Q&A with Stéphane and Daniel to discuss the partnership. This time Stéphane joins our podcast to introduce Index Exchange further,  but mainly focusing on his thoughts on 2023 and sharing regional insights from other EMEA markets. Listen on Apple Podcasts, Spotify or Soundcloud ..read more

As recently announced, Netric has entered into an exclusive strategic partnership with Index Exchange across a total of eight markets in the Nordics and Baltics. To help our clients understand better the reasons for this move, and to get to know this leading player in programmatic trading, we spoke to both to Index’s Regional MD for Northern, Central & Eastern Europe Stéphane Printz & Netric CEO Daniel Ahlbert - read on for the full interview: For those in the region who don’t know Index Exchange already, could you give us some background on the company and its presence across the glo ..read more

Netric has announced an exclusive new partnership with Index Exchange, one of the world’s largest independent ad exchanges. Programmatic in the Nordics has been on an upward trajectory and is forecasted to grow to some €900m according to IAB ADEX 2021. As programmatic demand rises and customer needs evolve, it is critical for media owners and buyers to have access to omnichannel solutions that prioritise efficiency and transparency across every format. “Our partnership with Index Exchange will enable us to continue to build and offer cutting-edge solutions that will drive impact for loca ..read more

In the 10th episode of the Nordic Adtech review, we are joined by Madeleine Thor - Managing Director at the IRM (Institute for Advertising and Media Statistics.) [This episode is in Swedish.] IRM collects, analyses and publishes data about the advertising and media markets in the Nordic region. Madeleine shares important insights into online spend across the Swedish market and reveals some interesting takes on IRM's newly released research on Swedish programmatic spend. Listen on Apple Podcasts, Spotify or Soundcloud. Please send us any feedback, comments or maybe even if you'd like to appear ..read more

For the ninth episode of Nordic Ad Tech Review, we speak to Professor Damien Geradin on the new Digital Markets Act and How it Affects Publishers Damien is a Professor of competition law and economics at Tilburg University and a visiting Professor at University College London. He gives us his views on the latest developments in regulation and competition law, specifically relating to ad tech and the EU region. We also look to the future, and cover the EU's Digital Markets Act (DMA), which comes into force next year. Listen on Apple Podcasts, Spotify or Soundcloud. Please send us any feedback ..read more

For the eighth episode of Nordic Ad Tech Review, we dedicate a full episode to data. We speak to data expert Patrick Glantz the COO of Gravito to explain a jargon-filled aspect of ad tech. From different storage options, to acronyms like CIAM, IAM etc. We also get some insights on what Gravito is doing in the Finnish market right now specifically. It also features myself and our COO Rebecka Sjöström - Listen on Apple Podcasts, Spotify or Soundcloud. Episode dictionary Below we include some definitions around data to back up the discussion included in this episode of the Netric podcast: Sto ..read more

For the seventh episode of Nordic Ad Tech Review, we speak to Konrad Feldman, CEO and Co-Founder of Quantcast, on the present and future of online identity and cookies for publishers - which technologies and methods hold the most promise, and where should will they fit in the overall measurement, campaign and addressability mix. It also features myself and our COO Rebecka Sjöström - Listen on Apple Podcasts, Spotify or Soundcloud. Please send us any feedback, comments or maybe even if you'd like to appear on a feature episode, let us know? Look out for more episodes with some of the top peo ..read more

In the sixth episode of Netric’s Nordic Ad Tech Review podcast, we are joined by Delta Projects CEO & Founder John Lilja, and Bidtheatre Founder & CEO Marcus Johansson for a discussion on all things in the DSP, brand and agency world. This Episode is in Swedish. We tackle what it's like to run an ad tech company in the Nordics, what's happening with 3rd party cookies and digital identity on the buy side. We also cover how to prevent fraud, handling the massive amount of traffic sent between ad tech platforms, as well as sharing their focus for the rest of 2022 and beyond. It also fe ..read more