Hiring Digital Marketing Manager for Zephyr United (Our Tour Division)
Beer Now Conference
by Sarah Wohlner
2y ago
Taste Vacations (or, more specifically, our overarching travel company, Zephyr United Travel Collection, which is our sister company) is hiring a new office employee to conduct the marketing for all three of our travel brands. As you probably know, Zephyr United is a small company. We currently have 4.5 full-time employees (including Allan), and one of those positions is left vacant by our Marketing Lead to pursue a new career path. We are specifically looking for an individual with marketing experience, preferably in the travel industry. The individual also needs to have an outgoing, caring ..read more
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Asheville & The Future of Beer Now
Beer Now Conference
by Sarah Wohlner
2y ago
Thank you to everyone who sponsored, spoke at, or attended the Beer Now Conference in previous years and who signed up for 2022 in Asheville, North Carolina. As we saw last year in Austin, the pandemic has hit the conference industry hard. Although a very fun time, the Austin conference registrations were much lower and we are seeing the same pattern with Asheville this year. Ultimately, we have not hit our minimum number of registrations by this date and we have decided to cancel Beer Now 2022 in Asheville. We have no plans at this point to bring back the Beer Now Conference in the future ..read more
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Beer Now Returning to Asheville in 2022
Beer Now Conference
by Allan
2y ago
The Beer Now Conference will be returning to Asheville in 2022. The event is scheduled for August 18 – 21, 2022. Registration is open now and the lowest early bird price ends April 30. This is the first time Beer Now will return to a location. We last visited Asheville in 2015, an event that was our most well-attended conference ever. Asheville and North Carolina Asheville is one of the greatest beer towns in the world. The Asheville Brewers Alliance has 30 brewery members, in a town of 95,000 people. According to the NC Beer Guys website, the state of North Carolina now has 368 breweries (up ..read more
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Eat & Drink Your Way Through Austin – The Ultimate Guide
Beer Now Conference
by Sarah Wohlner
2y ago
Austin is not just a beer city. They are also known for their delicious farm-to-table fresh food and unique culture. If you are looking for restaurants to try before, during after the conference, try checking out the following: Breakfast Home2 Suites | Austin North/Near The Domain (0-minute walk): Staying at our host hotel? They offer free breakfast! Check-in with the hotel for more information. Coffee + Crisp Cafe (15-minute walk): Serving gourmet coffee & chef inspired breakfast, lunch and dinner options that are locally grown and sourced. You can grab yourself a drip coffee, chai latte ..read more
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The Pen Is Not Mightier Than the Law – Legal Issues in Beer Writing 
Beer Now Conference
by Sarah Wohlner
2y ago
If you’re a beer writer, blogger, or social media influencer, you’ve probably seen (or written) more than a few stories about breweries embroiled in intellectual property disputes, but have you stopped to consider that legal issues like this have the potential to impact your corner of the industry as well? When it comes to trademarks, copyrights, and what you say about the people and products you’re covering, not paying attention can get you into hot water. Enter Mike Drumm of BeerAttorney.com, who will provide practical information on common legal pitfalls, ranging from copyright and trademar ..read more
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Private Brewery Tour at Shiner
Beer Now Conference
by Sarah Wohlner
2y ago
Shiner, the beloved, Texas-founded, beer brand is hosting an excursion at the end of the conference on Sunday, November 14th from 9:45am to 6:00pm and we’d love to have you join us for this special event as well. The day will feature an immersive and fun trip to the Spoetzl Brewery, located in Shiner, Texas, where participants will learn the ins and outs of how the award-winning beer is crafted. The excursion will include classic Texas cuisine for lunch followed by a beer tasting with one of Shiner’s head brewmasters.  Full Itinerary 10:00 AM: Depart hotel for Shiner, TX (Bus beers are e ..read more
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The End of Beer Now (?)
Beer Now Conference
by Sarah Wohlner
2y ago
The Beer Now Conference has been around since 2010 and has traveled to over ten cities including Boulder, Boston, San Diego, Milwaukee, Tampa, Great Falls, and Asheville. It has undergone name changes, from the Beer Bloggers Conference to the Beer Bloggers & Writers Conference to Beer Now. We ran and then stopped a sister European Beer Bloggers Conference. We have had half a dozen different staff work on this conference over the last 11 years. We have had thousands of Alumni, speakers, and sponsors and want to thank you for your support over the years. Our Current Status The pandemic was e ..read more
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Austin Brewery Crawl with CraftBeerAustin.com
Beer Now Conference
by Sarah Wohlner
2y ago
CraftBeerAustin.com is hosting a North Austin Brewery Crawl for conference attendees Thursday, November 11. Participating Breweries Show your Beer Now badge at these breweries and receive the following specials: 5:00 PM | Austin Beerworks | 20% off the entire tab 6:00 PM | Hopsquad Brewing or Circle Brewing Co. | $1 off pints 7:00 PM | 4th Tap Brewing Co-op or Fairweather Cider | $1 off pints 8:00 PM | Adelbert’s Brewery | 1/2 off pints or Celis Brewery | 20% off pints NOTE: For the breweries listed together, these are very ..read more
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4 Unique Tasting Experiences at Beer Now
Beer Now Conference
by Sarah Wohlner
2y ago
This year’s Beer Now is packed with beer events each day. From beer pouring sessions to after-parties, conference registration includes access to all of the below events and more. Below are just four of some of the unique tasting Beer Now 2021 has to offer. Which one are you geeking over the most? Shape Tasting with Craft Beer by Deschutes Brewery Shape tasting is a sensory technique developed by Patrick Rueter of Dominio IV for describing his wines. In collaboration with Deschutes, this technique was expanded to beer which included the exploration of beer specific icons. Shape Tasting br ..read more
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COVID Safety at Beer Now
Beer Now Conference
by Allan
2y ago
Things have changed again in the world of COVID with the dominance of the Delta variant. It is more contagious, might be more serious, and can cause increased “breakthrough” infections in those vaccinated. Our Safety Procedures Our safety procedures are sound. We require everyone attending Beer Now to be vaccinated, have a negative PCR test, or be recently infected and recovered from COVID. We have an outdoor venue, meaning almost the entire conference will take place outside. We are now increasing our mask wearing to require masks on buses to and from the venue. Wine Media Conference as an Ex ..read more
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