It’s not just the features that separate good from great software. Users are more interested in exceptional experiences. Dogfooding is an excellent method to achieve that. It’s where companies stop relying on outsiders and turn their teams into first users.  Let’s understand how this insider trick can transform product failures into successes and enhance a software’s potential. Product Dogfooding: Maximizing Software Quality and User Experience What Is Dogfooding? Dogfooding: Real-World Examples Benefits of Dogfooding in Software Product Development Process of Dogfooding in Development ..read more

The difference between a thriving business and a forgotten one can hinge on user attention. The first few seconds a user spends on your website or app will decide whether they want to stay for more. A strong UX strategy is your tool for capturing and sustaining that attention.  This article will equip you with the knowledge to craft a winning UX strategy, boosting user satisfaction and propelling your business forward in new ways. How to Implement a UX Strategy for Your Business What Is a UX Strategy? The 4 Tenets of UX Strategy How to Create an Effective UX Strategy Step 1: Conduct u ..read more

A product with all the features imaginable sounds like a consumer’s dream and a money-printing machine, doesn’t it?  Let’s say you want to build a new fitness app. Everyone’s got ideas: a calorie counter, workout routines, and maybe even a social feed to share progress. But with limited time and resources, you can’t build everything at once.  You need feature prioritization strategies to optimize your product development workflow. There’s an art and science to feature prioritization: You need to pick the features that will have the biggest impact, keep your users engaged, and catapul ..read more

Often considered a revolutionary strategic management tool, the BCG Growth Share Matrix was first introduced in 1970 by the Boston Consulting Group, spearheaded by the group’s founder, Bruce Henderson, with significant contributions from Alan Zakon and his team. BCG Growth Share Matrix is a strategic tool that can guide you in making crucial product investment and resource allocation decisions. By assessing your products and classifying them based on their market’s growth rate and relative market share, you can effectively identify areas to invest in, divest from, or maintain. In this article ..read more

Product management is a critical function for all organizations–technical or non-technical. However, for most organizations, product management is still nascent. Plus, 75% of product managers feel product manage­ment best practices aren’t being adopted at their entire company properly: A stellar product manager builds the right environment for developers to innovate. They instill an outcome- and customer-oriented approach into the organization to drive business development. They’re enablers of long-term organic growth. Today, we’ll show you how to hire a product manager for your growing busine ..read more

At its foundation, product marketing defines what products will be marketed, to whom, how, for how much, and in what way. With the growth of the tech and SaaS industry, product marketing has gained renewed interest.  Could anyone be a product marketer? Yes. If they can be the voice of the customer, drawing from key user/market data to make business decisions.  To enable this, product marketers need two things: Product marketing metrics: Indicators of performance, serving as the compass, guiding marketers through the complexities of consumer behavior, market trends, and the effectiven ..read more

Launching a new product or feature has many moving parts, from managing budgets, ensuring all your stakeholders and colleagues are on the same page, and aligning the product features with customer needs. A product brief serves as a foundation of the product development process. Product managers use product briefs to document the product plan—its goals, attributes, and guidelines. Everyone involved in the initial stages of product creation uses this template as their North Star. A well-written product brief is the foundation for effective product development for technical and non-technical team ..read more

Modern product management took shape in 1931 when Neil H. McElroy advocated for hiring at Procter & Gamble in an 800-word memo. He introduced the concept of ‘Brand Men,’ who would manage everything impacting a brand’s reputation. This evolved gradually into what we now know as product management. Today, technology has transformed the role, with product management taking center stage in product development. Let’s uncover the key trends, challenges, and the future of product management in 2024. Cutting-Edge Product Management Trends to Stay Ahead in 2024 Trends Shaping Product Management ..read more

Fantastic new ideas, market research, user feedback—you have everything to create the perfect products. But how do you decide which tasks or ideas to tackle first? Whatever choice you make, you must justify it to the shareholders and your team. And what’s better than a prioritization score to do that? In this highly competitive world, where each task and idea competes for attention and resources, mastering the art of prioritization is crucial. Using a framework like RICE (Reach, Impact, Confidence, and Effort) prioritization can help you quantify your ideas and provide a basis for selecting a ..read more

A lot of software development best practices focus on what is to be done in the present—at best in the current sprint. While this is necessary, it is also short-sighted. Good product teams also keep an eye on the future. An essential process in such future-focused planning is backlog grooming. Thoughtful backlog grooming can transform your team’s productivity, streamline processes, and lead to successful delivery. Here’s how. How Can Backlog Grooming Help Your Product Team? What is Backlog Grooming? Benefits of Backlog Grooming Potential drawbacks of backlog grooming and how to overcome th ..read more