Forrester » Product Management
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The product management landscape is rapidly changing. Innovation and agility are key drivers of success - but so is a deep understanding of customer needs. Read our insights to create and implement buyer-centric product development, management, and innovation practices. Forrester helps business and technology leaders use customer obsession to accelerate growth.
Forrester » Product Management
2w ago
Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May ..read more
Forrester » Product Management
2w ago
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May ..read more
Forrester » Product Management
1M ago
The subscription hardware model is here to stay and it requires a true mindset shift. Learn the pivotal role product management plays in the pivot to hardware-as-a-service ..read more
Forrester » Product Management
3M ago
In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth ..read more
Forrester » Product Management
4M ago
At the Atlassian Unleash event in Amsterdam, the focus was on using AI to improve developer experience ..read more
Forrester » Product Management
4M ago
Our evaluation reveals a field of PIM vendors that are driving top-line business growth by actively managing product information quality within the enterprise and across thousands of channel endpoints. Consumer trends have shaped PIMs since our last evaluation due to high expectations for searching, filtering, and faceting product data attributes to comprehensively explore and evaluate ..read more
Forrester » Product Management
6M ago
Nominations are now open for Forrester’s B2B North America Return On Integration Honors and Programs Of The Year Awards. If you have a great revenue engine alignment story, now is your time to shine ..read more
Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead
Forrester » Product Management
6M ago
B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024 ..read more
Forrester » Product Management
7M ago
There is much hype around generative AI as it continues being applied across the entire enterprise from marketing and design to sales. How can product management get in on the action, and what can it even do to help offerings grow ..read more
Forrester » Product Management
8M ago
Over the past few months, we have been interviewing project management office (PMO) professionals and asking them about how they operate their enterprise portfolio management offices at their respective organizations. Through our research, we have found that the term “PMO” comes with a negative connotation among business leaders because of its linkage with bureaucracy, lack ..read more