Have you ever wanted to know which books to read to hone your product management skills? The ideal books can help business owners scale from ideation to operation. Both customer behavior and technology are always evolving. You need to adapt with a proper strategy. In this article, we have collected the 50 best product management books where you can revamp your career as a product manager. Also, you can gain a competitive edge by creating products that customers enjoy. Without further ado, let’s get started.   1. Inspired Inspired- Best Product Management Books  Author: Marty Cagan M ..read more

Questions for product manager interviews usually belong to one of the following categories: Product Sense Product Strategy Data Analysis Estimation Behavioural For each category, you must keep certain frameworks in mind while answering the questions. And in this post, I will break them down for you. But do remember: there is no right answer to any product management question. The approach you undertake to arrive at your answer is all that matters. This is why providing structure to your answers is essential while navigating product manager questions and answers effectively. TL;DR — List of P ..read more

‘All our customers will love the new feature’ ‘This is how its done here’ ‘It has been happening this way since forever’ These are some common examples of cognitive biases. Our human brain takes in a lot of information on a daily basis. To filter it out, our brains rely on mental shortcuts to process information quickly and make decisions. We observe patterns and make decisions on the basis of our past experience and judgements - the root cause of having biases in thinking. If we don’t keep a check on these shortcuts, they lead to cognitive biases that further lead to a series of ineffecti ..read more

Addressing user needs is one of the primary goals of a Product Manager (PM). To identify if a feature introduced will fit the bill, is also one of the biggest challenges. Add to this, the plethora of feedback and ideas received on a daily basis; we are looking at the possibility of bombarding the product with features having no real user value. To avoid such a scenario, the question that becomes imperative is What do we build? And more importantly, which features do we pare down? Sometimes, what gets in a product release is at the expense of what becomes a backlog in JIRA. The answer to these ..read more

Did you know only 0.3% of the total world population can code today? Many people do not possess this skill, making it difficult to bring their ideas to life. Thanks to No-Code, this skill is not mandatory anymore. No-Code platforms are empowering makers to bring their ideas to life and that's great news, especially for Product Managers. The fact companies like Webflow, Bubble, and Zapier have been valued at millions means that there are going to be more No-Code startups and SaaS products in this space. So, What is No-Code movement? No-Code is about more than just building a scrappy Minimum ..read more

Remote workers need to have a special skill-set to be successful at their job. By special we mean, your existing skill-set, but a little exaggerated. If you are a good communicator, then you have to be an over-communicator. If you are good with time management, you have to be excellent at it. If you are self-motivated, you are close to what we call a ‘Successful, Independent remote worker’. Whether you are working remotely (of course you are), or looking for remote jobs, fret not. This article is to help you boost your current skills, and help you in getting better at remote working. The sudd ..read more

Till now, many marketers and product managers in startups were limited by their dependency on developers to act on ideas for growth. And developers can very easily say “No.” to most requests for experiments. You’ve been there. You’re probably one of those who has a cool and profitable growth idea, but before convincing your teams to execute it, you feel like either of these: (or sometimes both, in no particular order…) Well, suffer no more.   Whether you want to build a new marketing or growth funnel, or a new growth campaign or a product altogether, you can do all that independent ..read more

Introduction We recently had the opportunity to interact with Raghavendra Ramesh, who enlightened us on an array of topics around Enterprise SaaS Products through his learnings at Moxtra. About Raghavendra: He handles Product at Moxtra About Moxtra: An offering that powers one-stop digital apps. Moxtra was founded with the idea to reimagine business collaboration in the age of mobility. What was covered? Raghavendra threw light on the following Moxtra – A Brief History Moxtra was founded by Subrah Iyar (co-founder of WebEx Communications) and Stanley Huang (former senior director of engineeri ..read more

Highlights: What is User Experience? Difference between UI and UX What are the 5 focus points to improve customer experience? Things to consider while on-boarding How to leverage community The concept of User Experience (UX) is one of the many questions that has plagued the minds of marketers for years. Even today, when you pose this question to marketers, you will find that each of them have a different perspective over this. To some UX is having a straight forward UI, while to others it might be having an effective system on the whole that offers a smooth experience to its users. But, wh ..read more

We recently had the opportunity to interact with Gaurav Tandon, Senior Director of Product, Carousell. He shared some of the strategies Zomato used to build and scale their subscription feature Zomato Gold. This post summarises key learnings from the insightful meetup that can be applied to other B2C subscription products. The Rise of the Planet of.. Subscriptions Long gone are the days when subscriptions were limited to magazines or cable. Today we have subscriptions for TV, food, clothes – you name it, they’ve got it. Global retailer Costco can, perhaps, be touted as the game changer in the ..read more