Highstreet Blog
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Find the latest information on shopping channel updates, marketplace integration tips, product feed info, and Highstreet.io news. Our eCommerce marketing & marketplace blog is your go-to resource for expanding your product sales with a trusted feed management partner. Highstreet.io is a managed service specializing in product data optimization and product feed development.
Highstreet Blog
1d ago
The most successful ads don’t feel like marketing. They’re so relevant to your interests and aspirations you welcome the value they provide.
Unlike traditional banner ads and pop-ups that consumers might scroll past on a website, Google Ad campaigns have proven effective in helping brands show up in the right place at the right time.
When someone types into its search engine, for example, they’re hoping to find a list of links that will take them where they want to go. Google Ad campaigns go beyond these basic search results by showcasing brands that relate to each query. If you’re serious abo ..read more
Highstreet Blog
1M ago
Starting an eCommerce business used to mean dealing with a lot of overhead costs and responsibilities.
Besides manufacturing products, you had to set up a warehouse to store your inventory. You’d need to buy trucks. Then you’d have to hire reliable staff to drive them.
This was all before figuring out how to ship products across multiple countries and currencies.
Then came dropshipping. What is it? For many people, dropshipping is a business model that has made online entrepreneurship possible for the first time.
Dropshipping: what it is and how it works
Dropshipping means you’re outsourcing k ..read more
Highstreet Blog
1M ago
Savvy shoppers are always keeping an eye out for their next purchase, whether it’s scrolling through social media or visiting their favorite online marketplaces. Growing your eCommerce requires being equally vigilant about all the most promising sales and marketing channels as they emerge. Connected TV advertising is a great example, especially when you combine it with the power of Google Promotions.
Why connected TV advertising? Let’s start with the fact that it’s where a growing number of consumers are choosing to spend their leisure time. According to data from ComScore, for example ..read more
Highstreet Blog
1M ago
There’s a reason consumers pay attention when they see a social media post with the hashtag “trending.”
No one wants to miss a popular video on TikTok. Everyone wants to see what others are saying about a hot topic in the news. If they’re in a shopping mood, “trending” could indicate their next must-have purchase.
Brands need to keep an eye on what’s trending too, but from a different perspective. What you’re watching for are the retail marketing trends that show how consumer expectations are evolving when they shop on eCommerce sites.
When you know the trends in eCommerce, you’re in a better ..read more
Highstreet Blog
1M ago
Online shoppers might have seen an ad featuring your most popular products. They could have had friends and family specifically recommend one. There are also instances where consumers will search Google for one of the product categories you carry.
Even then, however, browsers don’t always convert into buyers. As Salesforce recently reported, online e-commerce orders have seen a significant 4% year-over-year drop – the largest in the past 5 quarters. Other research has found 76% of consumers switch brands after a single less-than-perfect experience.
Product title optimization is a surprisingly ..read more
Highstreet Blog
1M ago
Every retailer renovates their stores occasionally, and they often go well beyond adding a fresh coat of paint.
The layout of the aisles may get reconfigured for easier browsing.
New displays and signage clarify where shoppers can find their favorite product categories.
Point-of-sale systems get moved and self-checkout kiosks are set up to streamline purchasing.
Even if they make major changes, though, brands are essentially working within the same three-dimensional space of four walls, a ceiling, and a floor.
An eCommerce renovation – even a minor one – is more complicated. That’s why the dif ..read more
Highstreet Blog
1M ago
Years ago, one sure sign of a brand’s success was its products being featured on the shelves of an ever-growing number of retailers and department stores. Today, success is about finding a brand while browsing the online marketplace of your choice – and trusting that you can order the products you need based on active inventory data without having to look elsewhere.
Brands understand this, but expanding through digital channels presents a different set of challenges than setting up physical locations or adding more retail and wholesale partners.
First, there is no shortage of online marketpla ..read more
Highstreet Blog
1M ago
As peak shopping periods like Black Friday get closer, there is no time to waste. This is the time you should start looking at your big-ticket items and consider how best to promote them.
It’s when you develop ad campaigns with creative visuals that showcase your most attractive offers. And if you’re serious about having a successful Black Friday, it’s the moment you optimize your Amazon product data feed, too.
While the company sells plenty of its own merchandise to eCommerce buyers, for example, as many as 60% of paid units are sold on Amazon by third-party merchants across a wide range of c ..read more
Highstreet Blog
1M ago
We all know what to do when we see the long, thin box on the front of Google’s home page: enter a brand name or a product category to help its search engine take us on the next step of a shopping journey.
As omnichannel marketing and selling become more sophisticated, however, many of us will soon be keeping our eyes open for brands that offer another option: visual search.
What is visual search?
Rather than typing in text to a search engine or using a voice assistant to make a query, visual search involves uploading or somehow adding an image to browse for answers online.
The formats for visu ..read more
Highstreet Blog
1M ago
Even with an unlimited shopping budget, no one would order a complete wardrobe of luxury goods that they would have to wear for the rest of their lives. Styles change, personal preferences evolve and some clothing and accessories wear out and need to be replaced. Instead, we assemble our wardrobes and bring new pieces in and out as required – similar to the way MACH architecture is changing how brands are starting to look at the tech stack powering their eCommerce capabilities.
A few years ago, marketing research firm Gartner described this as a shift to a composable enterprise, where organiza ..read more