For those who know me and follow me on LinkedIn, I am a huge PostPilot fanboy. So much so that I had one of their founders, Michael Epstein, on my podcast a few weeks back. You can listen to that episode here. Running ads on Meta have become harder and more expensive over the last few years. Getting emails into inboxes and getting people to open, click, and buy has also become harder and more expensive over the years. Using direct mail to prospect, retarget, and reengage old customers has become a critical piece of the puzzle for ecommerce marketers and when you break down the cost, in most ca ..read more

Episode Summary In episode 19 of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey converses with Jimmy Kim, the founder of Sendlane, an email marketing service. The podcast highlights Kim’s entrepreneurial journey and the evolution of Sendlane. Here are five key takeaways: Key Takeaways Origins of Sendlane: Initially a solution for personal needs rather than a business, Sendlane was co-founded by Kim along with partners who were later bought out. The company grew from a basic tool to address specific e-commerce and email marketing deficiencies into a comprehensive marketing p ..read more

Step right into the thrilling world of sporting goods branding, where every offer is a chance to score big with your audience! In this dynamic industry, the game is always on, and crafting irresistible offers is the playbook for success. Whether you’re a seasoned player or just lacing up your entrepreneurial boots, mastering the art of creating and testing offers is the winning strategy that sets champions apart from the competition. So, if you’re ready to step onto the field, tighten your grip on the bat, and swing for the fences, join us as we dive into the exhilarating world of crafting and ..read more

Episode Summary In this episode of the 7 Figures and Beyond ecommerce podcast, Greg hosts Michael Epstein of Postpilot, discussing the impact and strategies of direct mail marketing in the e-commerce space. Epstein shares his extensive background in e-commerce and the evolution of Postpilot, which aims to modernize direct mail by making it as trackable and convenient as digital campaigns. He explains how direct mail remains a potent marketing channel due to its proven track record and less crowded nature compared to digital methods. Postpilot’s approach helps brands, particularly those at a sc ..read more

Ever felt like your home goods brand is lost in a sea of sameness, desperately waving its arms for attention but drowning in obscurity? You’re not alone. In a world where Instagram scrolls faster than a high-speed train, and TikTok dances steal the limelight, how do you make your brand not just noticed but unforgettable? The answer lies in mastering the art of ad creative – the secret sauce that transforms your products from mere objects into irresistible must-haves that people can’t wait to bring into their homes. Let’s face it: in the realm of home goods, where functionality often competes w ..read more

Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey discusses full-funnel paid media strategies with Harry Tripp from Sperry. They delve into optimizing each stage of the advertising funnel to enhance brand awareness and boost conversions efficiently. Harry shares his journey from agency work to managing in-house paid media strategies and provides insights into leveraging various advertising channels, adjusting strategies based on data-driven attribution, and the importance of balancing brand and performance media. Key Takeaways Full Funnel Str ..read more

In the bustling world of fashion, where trends evolve at the blink of an eye, one constant remains paramount: the customer experience. As a fashion brand, your success isn’t just measured by the quality of your designs or the allure of your storefront, but by the journey you craft for your customers from the moment they discover your brand to the instant they become loyal advocates. Join us as we explore the steps, strategies, and insights needed to curate a customer journey for your fashion ecommerce brand that not only captivates but converts. From the initial interest in a product to the fi ..read more

Episode Summary In episode 16 of the 7 Figures and Beyond podcast, host Greg chats with Alex Zimmerman, the founder of Nesting Olive, a brand that sells modern house dresses. Their conversation revolves around Alex’s entrepreneurial journey, the inception of Nesting Olive, and her strategies for tapping into new audiences, particularly through Nordstrom.com. Alex shares her experience of starting the business with a $2,000 investment after identifying a gap in the market for comfortable, versatile maternity wear. She details the challenges of balancing motherhood with entrepreneurship and her ..read more

Episode Summary In episode 15 of the 7 Figures and Beyond marketing podcast our discussion is geared around sales channel conflict, focusing on the challenges brands face when selling through various online and offline platforms. Greg illustrates the complexity of customer journeys and attribution issues arising from multi-channel marketing, using a fictional scenario to highlight how consumers’ interaction with brands across different channels can lead to attribution confusion. Jason Richardson from Genesis shares his journey from a college entrepreneur to a seasoned expert in consumer produc ..read more

If you’re involved in the baby brand industry, you’re probably well-acquainted with the thrill of new arrivals—be it the gentle patter of tiny feet or the cheerful ping of a freshly received subscriber notification. In the bustling world of ecommerce, where every click holds the promise of a lasting relationship, crafting a thoughtful welcome series or new subscriber workflow is akin to rolling out the red carpet for your newest family members. In this guide, we’ll embark on a journey through the intricacies of creating a Welcome Series for your baby brand, unraveling the mysteries of this vit ..read more