In this contributed article, Jonathan Taylor, CTO of Zoovu, highlights how many B2B executives believe ecommerce is broken in their organizations due to data quality issues. To address these challenges, leaders should focus on three strategies: prioritize data hygiene, leverage zero-party data for personalized customer experiences, and apply AI cautiously to ensure the delivery of accurate and trustworthy product recommendations ..read more

In this contributed article, Gladys Kong, Chief Operating Officer of Near, discusses how to recession proof retail strategy using data to understand customer behavior and market to them using omni channel marketing. She touches on some real-world examples of well-known retailers using data to accomplish great things, such as how Ikea has used technology to enhance their store experience, how Sephora’s loyalty program is driving ROI, and how Dollar General has launched a thriving new retail chain ..read more

Welcome to the Generative AI Report, a new feature here on insideBIGDATA with a special focus on all the new applications and integrations tied to generative AI technologies. We’ve been receiving so many cool news items relating to applications centered on large language models, we thought it would be a timely service for readers to start a new channel along these lines. The combination of a large language model, fine tuned on proprietary data equals an AI application, and this is what these innovative companies are creating. The field of AI is accelerating at such fast rate, we want to help o ..read more

In this contributed article, Raphaël Menesclou, Head of Marketing & Growth at DataHawk, discusses how data puts your business on the front lines with consumers, giving you a better understanding of their online behavior through the foresight of patterns, trends and personalization so your products will stand out in the saturated markets of today ..read more

In this contributed article, John Helmle is EVP & President, Fintech for Inmar, discusses the CPG space from extraction, validation, and recovery, to delivering insights to inform prevention, opportunities for improvement, and retailer relationships — introducing data and automation to deductions management should be a no-brainer ..read more

In this contributed article, IT and digital marketing specialist Natasha Lane says that if your goal for the upcoming period is to increase customer loyalty and ensure your hard-won leads remain paying customers long into the future, then it's important to know how data collecting might help you achieve that effect ..read more

In this special guest feature, Bagrat Safaryan, Co-Founder and CEO of Local Express, takes a close look at four areas where data analytics can have a significant impact for grocers. Thanks to new, easy-to-integrate technologies, if you are a grocer, you can start baking the cake yourself and claim most of it as revenue. The key here is to use the technologies and collect own data, analyze systematic relationships and patterns, and tailor your store's operations to your and your customers’ needs ..read more

In this contributed article, Thomas Rielly, Founder of Triggr, discusses the future of sales relating to AI and big data. Sales processes that are highly optimized by artificial intelligence and machine learning technology aren't the stuff of science fiction; they already exist. Using AI-infused sales technologies will increase the amount of your sales, putting you ahead of the pack ..read more

The infographic in this article from our friends over at GetVoIP summarizes how conversational AI can help increase conversations. Conversational AI can keep leads engaged around the clock, disqualify bad leads, and shorten the sales cycle ..read more

Databricks, the Data and AI company and pioneer of the data lakehouse architecture, announced the Databricks Lakehouse for Retail, the company’s first industry-specific data lakehouse for retailers and consumer goods (CG) customers. With Databricks’ Lakehouse for Retail, data teams are enabled with a centralized data and AI platform that is tailored to help solve the most critical data challenges that retailers, partners, and their suppliers are facing ..read more