Many thanks to Joern Menninger from Startuprad.io Podcast for the great interview and intriguing conversation about marketing & tech entrepreneurship. As the Co-founder of Instigo & Instigo Audiences, I was delighted to hop on one of the most influential and inspiring podcasts in the tech space and share my (our) story. Joe is a visionary himself and covers a lot of ground trying to revile the... Source ..read more

Machine learning (ML) is a subset of Artificial Intelligence. So, ML is a study of planning and applying computations that store information from previous data. So, if some conduct exists in history, you might anticipate if it can repeat. But it implies on the off chance that there are no former cases, there’s no anticipation. There are seven center errands in the normal Machine Learning work... Source ..read more

What is Natural Language Processing (NLP)? Natural Language Processing permits machines (i.e. robots and smart devices) to separate and decrypt human language. It is at the foundation of every AI-based service technology we use, from interpretation software, chatbots, spam channels, and web search engines to punctuation correction software, voice assistants, and web-based media monitoring programs. Source ..read more

Many social media platforms and other websites offer advertising services to almost all businesses. But how can one determine which platform is best for a specific industry? And more importantly, which industries should advertise on Facebook? Before looking for the answer, let’s review some of our latest advertising statistics from 2021 (divided by industries) so we could also expect some of the... Source ..read more

With over 808.4 Million users in 2021, LinkedIn has become the ultimate go-to platform for B2B & B2C marketing, and countless companies looking are for detailed audiences to run campaigns to. Are you one of the many businesses that have yet to take advantage of LinkedIn ads to appeal to your target audience? The LinkedIn ad network is unique in comparison to other ad platforms. The web is used by... Source ..read more

Most advertisers nowadays use Facebook to run their ads. This is because of the huge and consistent traffic flow on Facebook. Almost ninety percent of social media users have an account on Facebook and go through it at least once or twice a day. Running ads on Facebook can turn out to be a massive success for you because of the broad audience, targeting with multiple forms of engagement... Source ..read more

Creating an image and uploading it to all your social media profiles is simply not enough to get the impact everyone generally seeks; it is often frustrating to readjust your banners to the designated size you need. The purpose of this summary is to give you an overview of the various image sizes across Facebook, Instagram, LinkedIn, Twitter and Google AdWords, so when you want to upload change or... Source ..read more

Everywhere you look, read or listen recently, it seems you are bound to come across the most discussed (potential) hype word of Q4 2021 – the Metaverse. In case you are still not in the loop, the “metaverse” is set to be the first augmented reality social network sphere. This visionary network will, in the near-future (so they say), completely reshape the internet as we currently know it... Source ..read more

When someone clicks on your ad, it means that they’re interested in it and eventually drive through the whole purchase funnel. However, Facebook clicks are not as simple, and no two clicks are the same. Various types of clicks project different actions and are used to monitor ad engagement. Ad clicks mean nothing if they fail to generate hot leads with a vast ROAS (Return on Ad Spend). Source ..read more

Facebook is the most popular social media platform with 2.74 billion monthly active users. If you’re on Facebook, you probably know how far-reaching it really is. From your school teacher to your hair-dresser to your pen-pal who lives a thousand miles away from you — everyone is on Facebook. Why is knowing who’s using the platform and how they are using it important for marketers? Read on to find... Source ..read more