Stands for Cancer, Change, Courage, Curing, and Caring —the Story of Helen Addis Stands for Cancer, Change, Courage, Curing, and Caring —the Story of Helen Addis When Helen Addis was 39 years old, she was diagnosed with grade three hormone receptive breast cancer. That was in 2018. Today this Warrior Queen is stronger and more beautiful than ever—but it wasn’t an easy journey. Enter: the C Word Helen is the “maker of three small humans” and back in 2018, she was leading a full life—never having given cancer much consideration. “I didn’t have any family history [of cancer] and was fit ..read more

HOW TO READ SKIN CARE LABELS—TRUTHS, MYTHS, AND INTRIGUES HOW TO READ SKIN CARE LABELS—TRUTHS, MYTHS, AND INTRIGUES We've all been there, standing bewildered in the skincare aisle, surrounded by a sea of serums, lotions, and potions, each promising everything from a reduction in wrinkles to the ability to re-plump and hydrate dry, dull, and lackluster skin. But is any of that really possible? Sure, we all know the descriptions may exaggerate, but is any of it true? How powerful can skincare products really be? What can they truly accomplish? Before you empty your wallet on the latest "m ..read more

WHY ARE MATURE WOMEN RAVING ABOUT SERUMS? ADDING BACK LIFE, ONE DROP AT A TIME! WHY ARE MATURE WOMEN RAVING ABOUT SERUMS? ADDING BACK LIFE, ONE DROP AT A TIME! As we age, our skin undergoes a number of changes. Collagen production slows down, leading to wrinkles and loss of firmness. The skin barrier weakens, making it more susceptible to dryness and irritation—especially in dry climates and in winter. This is where serums come in, offering a potent boost of targeted ingredients to address these concerns—allowing your skin to become as radiant as you are! But what exactly are serums, an ..read more

THE ANTI-AGING NARRATIVE WILL RUIN YOU…BUT THE PRO-AGE MOVEMENT WILL ELEVATE YOUR LIFE! THE ANTI-AGING NARRATIVE WILL RUIN YOU…BUT THE PRO-AGE MOVEMENT WILL ELEVATE YOUR LIFE! Ever heard that “life is over” once you reach a certain age? Have you considered that life is, in fact, just starting? In my twenties I was living in Hollywood and was still at college at the ripe age of 27. So was my best friend.   My best friend kept saying “it’s too late, we’re too old,” to the point where I picked up some book by Marianne Williamson for women over 50 to hand to her to show her that li ..read more

4 FAB-TASTIC EYELINER LOOKS FOR WOMEN OVER 50. 4 FAB-TASTIC EYELINER LOOKS FOR WOMEN OVER 50. What are the pro-age eyeliner trends of 2024? That is the question. The answer? The fashion and beauty industries didn’t care much. Most trends you find in magazines and at Fashion Week will show you what’s trending for people under 40. So we took what we found, and adapted it. Flirtatious Fifty: Doll-like lashes and lined eyes with soft, feathery brows. Cool Tones, Especially Blue: Blue takes the spotlight in eyeliners, mascara, and eyeshadow. Cooler shades are particularly good for wome ..read more

Can Make-Up Heal You? Prime’s Range Does. Can Make-Up Heal You? Prime’s Range Does. The hype is real. Go to the previous slide Leeanne V. Love this mascara. I can see the improvement in the health of my lashes. Patricia M. Excellent - my lashes look healthier and have definitely grown longer. Mary L. I love the mascara, my eyelashes seem to be healthier and thicker. Starting my second tube this month. Will buy more in 3 months. Heather M I found this product really helps. It has helped my brows become thicker and healthier looking. I also notice the color t ..read more

A CROWN, TWO BATTLES, AND ONE PURPOSE: How Cancer Showed Phaedra Pistone the True Meaning of Beauty. A CROWN, TWO BATTLES, AND ONE PURPOSE: How Cancer Showed Phaedra Pistone the True Meaning of Beauty. It isn’t physically possible to endure more scrutiny than when on the stage of Mrs. North Carolina. Granted beauty pageants aren’t just about a gorgeous face or a toned body anymore -- but no one can deny that an emphasis on physical perfection is paramount. Phaedra Pistone won Mrs. North Carolina. She lived the dream - clad in a resplendent gown with a tiara crowning her flowing tresses ..read more

THE COMPLETE GUIDE TO REVERSING PHOTOAGING IN WOMEN OVER 50. THE COMPLETE GUIDE TO REVERSING PHOTOAGING IN WOMEN OVER 50. The sun stands for optimism, innocence, better days … a fresh start. On paper! And in story books. Beyond the golden symbolism of the sun, in reality, the danger of photo-damage and photoaging always looms large. The millennials and Gen Z are obsessed with SPF. What about mature queens? Simply slathering on sunscreen isn’t enough for women over 50. You must vet from the sea of options to find SPF and sun damage prevention techniques that respect your thinning, sen ..read more

COLOR ME JEALOUS HOW TO TURN EVERYONE GREEN WITH ENVY, THANKS TO COLOR THEORY SECRETS (MADE SIMPLE). COLOR ME JEALOUS HOW TO TURN EVERYONE GREEN WITH ENVY, THANKS TO COLOR THEORY SECRETS (MADE SIMPLE). Nope, we aren’t here to bore you with dull prose about some experiment a couple of weird guys ran 100 years ago. The color wheel does have a solid basis in science. But color theory - especially as it pertains to make-up - is firmly in the land of grace, glamor & beauty. Renowned makeup artist Bobbi Brown once said, "Makeup is about balance. When the eye makes a statement, the lips s ..read more

MAGIC WAND FOR NATURAL, EFFECTIVE MATURE CONTOURING: DO IT WITH VERSATILE PRIMEWANDS. MAGIC WAND FOR NATURAL, EFFECTIVE MATURE CONTOURING: DO IT WITH VERSATILE PRIMEWANDS. Remember this? This is where the shade & light drama began. That moment in time when contouring leapt from the boudoir of stage and silver screen personalities to join the daily make-up routine of women around the world. Today “contouring” is non-negotiable. But once you hit the 5-0 milestone, contouring can start to shimmer elusive again. A whole host of challenges come to the forefront. And mature queens don ..read more