A strong online presence is essential for any AEC (Architecture, Engineering, and Construction) firm in the digital age. But simply creating content isn’t enough. To maximize its impact, you need a system for managing your marketing content throughout its entire lifecycle – from conception to archiving. This is where Content Lifecycle Management (CLM) comes in. This blog post, inspired by episode129 of my AEC Marketing Strategies podcast, “Marketers Take Flight”, dives deep into the world of CLM for AEC firms. We’ll explore the eight key steps to mastering this process and unlock the secrets ..read more

Mastering B2B lead generation is a crucial yet challenging task for engineering firms. In fact, 61% of B2B marketers say high-quality leads are the biggest challenge. The complexity of your services can make it tough to convey their true value and reach the right business clients.  This blog aims to simplify that journey because we understand that Engineering services are complex and require tailored strategies to effectively communicate value to other businesses.  In this blog, we’ll explore eight strategic ways to showcase your firm’s capabilities effectively and provide five addi ..read more

Choosing the right Digital Asset Management (DAM) system can be a game-changer for businesses aiming to streamline their digital asset organization and improve team collaboration.  However, picking the right DAM depends on many factors such as the size of your team, the industry you’re in, your budget, the specific features you need for asset management (like search capabilities, integration options, and scalability), and how you plan to use the assets (for marketing, sales, etc.). In this blog, we’ll explore two DAM solutions: Air and OpenAsset. Air and OpenAsset both serve digital asse ..read more

OpenAsset is proud to announce that our Digital Asset Management (DAM) software has achieved the Best Meets Requirements Small-Business Award by G2, the world’s largest and most trusted software marketplace.  This recognition is based on the responses of real users for the ‘Meets Requirement’ rating and each of the usability-related questions featured in the G2 review form.  “While there are over 150,000 different software products and services featured on G2, only the highest ranked are recognized each quarter according to their category, company size, geography, and report type ..read more

For those passionate about engineering and looking to draw more clients to their firm, a website is undoubtedly the top tool for marketing. A meticulously designed website acts as a digital storefront for your engineering firm, offering the first glimpse of your expertise and professionalism to potential clients and partners.  Demonstrating your professionalism and distinctiveness in engineering services requires a blend of visually impressive designs and thorough details about your engineering offerings. A unique and carefully developed design, along with captivating features and easy n ..read more

The architecture, engineering, and construction (AEC) industry stands on the brink of a revolutionary shift, powered by artificial intelligence (AI). The OpenAsset + Unanet AI in AEC webinar, featuring Jason Janicki, CEO at OpenAsset, and Akshay Mahajan, EVP of AEC at Unanet, brought this into sharp focus, discussing the growth of AI in the AEC industry.   The event covered topics on current usage and future plans for incorporating AI into workflows, challenges and opportunities for AI adoption, and specific AI tools being used by clients. Eager to dive in? Watch the complete webina ..read more

With the rise of digital channels, engineering firms are recognizing the importance of digital marketing to stand out, connect with their target audience, and drive growth.  Digital marketing for engineering companies introduces your business to individuals who develop an interest in your services based on the content you share. Unlike direct sales and traditional marketing tactics, digital marketing enables you to establish your brand identity and educate potential customers about your company.  However, there is an overwhelming amount of engineering marketing strategies for the en ..read more

The Trailblazers 2024 webinar, held in celebration of International Women’s Day, gathered AEC industry professionals Meagan Camp, Julie Shaffer, Lindsay Diven, and Rachelle Ray to share insights and experiences from the world of Architecture, Engineering, and Construction (AEC) marketing. The event aimed to shine a light on the significant contributions of women in AEC while also addressing challenges and opportunities for growth. Here’s a brief recap of the discussions, questions, and empowering narratives shared throughout the event.  Can’t wait? Watch the webinar right now to see eve ..read more

In today’s digital age, having a robust marketing strategy is a requirement, regardless of the industry you work in. Marketing for engineering companies allows your engineering firm to capture the interest of people who resonate with the information you share, providing a less intrusive method than direct sales to build your brand and educate potential clients.  However, marketing engineering services presents its own unique challenges, distinctly different from those encountered in consumer-facing services.  In this blog, we’ll provide you with the top 12 marketing for engineering ..read more

Choosing the right Digital Asset Management (DAM) system is crucial for streamlining operations, enhancing collaboration, and protecting content. Traditionally, on-premise hosting was the standard practice, with large corporations allocating whole teams and significant office space to oversee their IT infrastructure. However, with the rise of “the cloud” and as the volume and value of digital assets continue to grow, the flexibility and scalability of a cloud-based DAM when compared to on-premise solutions become unmatched.  But what makes a cloud DAM system stand out when compared to an ..read more