“A fox knows many things, but a hedgehog knows one grand thing.” ( Archilochus)… So it better (wiser) to focus and limit the scope of your work or should you try to diversify ? Intellectual foxes and hedgehogs So a ‘Fox’ knows and uses many tricks, and so a fox’s knowledge of the world doesn’t […] The post Fox or Hedgehog? The Power (Weakness?) Of Focus appeared first on Ahmad Hijazi's Website & Blog ..read more

This post is about the power of the ‘token representative’. The image of the refugee of today, is replacing that of the mobster of yesterday. It is always easier (and more emotionally satisfying) to use ‘approximate thinking’ and remember a simplified story. Interestingly, this is flowing from cultural products like Film to other areas, including […] The post “Love the Refugees” : Why the Token Representative in Business and Culture works – a Market and Consumer Behavior Perspective appeared first on Ahmad Hijazi's Website & Blog ..read more

So, how can Thor, Odin, and the rest have been results of pillaging, rape, and raids? This post has some comments on Vikings (the series), culture, creativity, audiences, and cultural resources... The post Vikings: Culture, Creativity, Meanings, and reframing the past… appeared first on Ahmad Hijazi's Website & Blog ..read more

This documentary illustrates the dangers of excess, "hopium", and building great castles on foundations of 'fluff'. The top WeWork lessons explored in this article include excess, fuzziness, consumer (and investor) behavior, and spectacles. The post WeWork Lessons : Excess & Market Behavior under extreme hope and fuzziness appeared first on Ahmad Hijazi's Website & Blog ..read more

Quotes, Links, Memes, and Readings from January 2022. Topics include social media, consumer behavior, innovation, markets, trends, and education. Custom #nft playforms .. loading https://t.co/vm3Ke7pWcN03 “Bend” the rules.. #creativityhttps://t.co/Lhx5V7kO8h01 #دراسة : “عبادة #المشاهير ” (التعلّق الزائد بهم) مرتبطة بتدنّي القدرات الإدراكيّة” (بكلمات أبسط: الحماقة) .. #علم_النفس#علم_الاجتماعhttps://t.co/0Npbpex2Ez07 Do you really know when the mic is listening/recording/analyzing […] The post January Bits appeared first on Ahmad Hijazi's Website & Blog ..read more

Readings, comments, links, and Quotes from the month of December. Topics include personal growth, social media, brands, consumer behavior, and Innovation. “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint-Exupery https://t.co/VhqGTqKtIc نمو #الصين العظيم: تستهلك الصين (أرقام 2020) أكثر من […] The post December Bits & Tweets appeared first on Ahmad Hijazi's Website & Blog ..read more

Country Brands are a great Cultural Resource. They can be used as a creative resource and generate economic, social, and political outcomes. The post Country Brands [Or Place Brands]: An underutilized Cultural Resource appeared first on Ahmad Hijazi's Website & Blog ..read more

Shein is now a very valuable fashion company! It has recorded 7 years of 100%+ sales growth, and is now large-enough to be compared to Zara & H&M (with much faster growth). It might not survive (this will depend on their brand evolution), but it is an interesting story. Shein is a phenomenal growth story. […] The post Shein! Fast Fashion, Technology, and Innovation Lessons appeared first on Ahmad Hijazi's Website & Blog ..read more

Bad science / reporting + social media and the attention economy = click-baits, unseen approximations, and misunderstandings. The post The Still Head of the Staring Psychopath: On Click-y Headlines, Bad Science, and Approximations appeared first on Ahmad Hijazi's Website & Blog ..read more

tweets and links from October 2021 The post October bits appeared first on Ahmad Hijazi's Website & Blog ..read more