May 2024 | Vol 215 No 5 We are now offering our digital edition for $4.95 and our print editions for $11.95 In This Issue: International Floral Design Stars Philadelphia Flower Show European Trends 2024 Setting the Stage: The Art of Set Design Floristry Navigating Home & Gift Markets Florist Spotlight: Tami Mcallister Spring Floral Books Creative Tutorials and more! Welcome to the May 2024 edition of Florists’ Review! We are excited to bring you the latest news and trends in the floral industry. After purchasing, you will receive a link to download your digital magazine. One of our fe ..read more

Floral Designer Katya Huter from the Netherlands shares her recent design featuring Enchanté™ by Danziger. Drawing upon her expertise and creative vision, Huter recently curated a mesmerizing visual spectacle featuring Danziger’s Enchanté™. Katya Huter shares: “The main character of my design was, of course, Danzinger’s Enchanté™ with its secret charm lying in its beautiful full blossoms, possessing a gorgeous deep purple color with faint blue undertones. Elegantly shaped side branches adorn each stem, making them ideal for natural-looking installations and arrangements,” Design and photo by ..read more

Mother’s Day is a major event, particularly for the floral industry; after all, what better symbol than flowers to show love, gratitude, and appreciation for mothers? Learn more about the incredible history of Mother’s Day. Source: Rio Roses THE HISTORY OF MOTHER’S DAY: A BLOSSOMING TRADITION APRIL 16, 2024 RIO ROSES HOLIDAY – P.R.E.P., MOTHER’S DAY Mother’s Day is a heartfelt celebration to honor the vital role mothers play in our lives. This holiday is a major event, particularly for the floral industry; after all, what better symbol than flowers to show love, gratitude, and a ..read more

Harvested cut flowers from your garden adds a personal touch to your floral designs. This article provides valuable advice tailored for farmer florists. Full Article Below: Source True Client Pro Blog How To Maximize Harvested Cut Flowers Vase Life To have Harvested cut flowers from your garden adds a personal touch to your floral arrangements for wedding and event design. Having flowers from one’s garden is a rewarding and joyful experience while maximizing the vase life of flowers. Mastering the art of harvesting cut flowers ensures maximum freshness and longevity while reducing unnecessary ..read more

For seven decades, Danziger has been an integral part of the floriculture landscape. This year, they are celebrating their 70th anniversary! Congratulations Danziger! Source: Floraldaily.com Spring Festival by Danziger: Danziger celebrates 70th anniversary As spring emerges with its vibrant tones and blossoms, the floriculture industry reaches its peak, showcasing nature’s breathtaking beauty. Within this spectacle, Danziger is announcing its 70th spring anniversary filled with gratitude and humbleness. For seven decades Danziger has been an integral part of the floriculture landscape. Foun ..read more

Establishing successful partnerships with your suppliers is built on understanding, effective communication, trust, and a mutual commitment to quality and customer satisfaction. Here are some insights on doing just that. Florabundance By Nita Robertson, AIFD Working effectively with wholesale florists is crucial for a retail florist’s business, whatever type it is, because it can impact the availability, quality and cost of flowers—and so much more. Having access to and building relationships with wholesalers who have high-quality products and no-limits customer service, as well as far-reach ..read more

From Monday May 20th to Sunday May 26th, 2024, Chelsea in Bloom will blossom with extraordinary eye-popping creations from the best European floral artists, all inspired by culinary favorites seen at home as well as in film, literature and every day life. Full Article Below Source Flowerpowerdaily “Chelsea in Bloom” Will Have Food Theme for 2024 By Jill Brooke Flower Power Daily, Artist Philip Corps Here’s a tasty floral treat to look forward to! While the RHS Chelsea Flower Show requires coveted tickets to attend – and gets sold out quickly – anyone could enjoy the tangential ..read more

Vibrant yellow is one of the more dominant spring colors that can trip up a lot of florists, this article explains how to use it to help you elevate your palettes. Full Article Below Source: The Floral Coach Hello, Yellow: How to Elevate Floral Palettes with the Power of Yellow Hello, Yellow! How to Elevate Floral Palettes with the Power of Yellow and get future articles from The Floral Coach®, click here.  You’ll be automatically subscribed and sent to the article (no need to enter your info)! Pastels are supposedly the “colors of spring,” right? Except when you look ..read more

The Garden Media Group and Royal Anthos have solidified their ongoing partnership by entering into a three-year strategic alliance to boost flower bulb sales across the United States significantly. Source Garden Media Group and Royal Anthos Renew Strategic Alliance to Elevate Bulb Sales in the United States Thursday, March 28, 2024 “Flower Bulbs from Europe Make the United States Bloom” Is Great News for Garden Retailers The Garden Media Group and Royal Anthos have solidified their ongoing partnership by entering into a three-year strategic alliance to boost flower bulb sales across the Uni ..read more

The Wholesale Florist & Florist Supplier Association (WFFSA) is pleased to announce the appointment of Kari Stringfellow as its new Executive Vice President, following in the footsteps of the former Executive Vice President, Molly Alton Mullins. Source: WFFSA Press Release FOR IMMEDIATE RELEASE  WHOLESALE FLORIST & FLORIST SUPPLIER ASSOCIATION NAMES KARI STRINGFELLOW AS THEIR NEW EXECUTIVE VICE PRESIDENT Previous Executive Vice President, Molly Alton Mullins is Elevated to New Role Washington DC (April 15, 2024) – The Wholesale Florist & Florist Supplier Associati ..read more