With his latest single, Better Sides of You, the hopeless romantic hit maker Dizzy Goku, AKA North African Pepper, gave melody-driven pop a tantalising urban twist as an attest to his ability to craft earworms that linger in the soul. This single, infused with a vocal melody as sweet as the intricate Latin-tinged guitar work, feeds into an intimate pseudo-dream-pop production which carries echoes of 90s pop. The track maintains the vulnerability and accessibility of bedroom pop, making it impossible not to succumb to its sweet, vulnerable pull. As the epitome of relatable tentative love songs ..read more

Blonde Poulain’s latest single, “Objectivo la Tierra,” catapults listeners straight into a celestial escapade, melding pop sensibilities with sci-fi synthetics. From the outset, spacey effects set an interstellar backdrop while the pop hooks orbit around hip-hop-adjacent beats. The rhythmic foundation is robust, complemented by twinkling synths and a nod to 90s trance aesthetics that instil euphoria in the same vein as Faithless. Blonde Poulain embraces full creative freedom in this track, infusing his style, soul, and charisma to craft a universe that promises more than just a musical escape ..read more

Driven by emotion and experimental innovation, the standout single, Daisy, from Eth4n’s debut EP, Inerrata, is a hazily melodic installation of aural hypnosis that demands you submit to the catharsis from the first note. With saturated in delay guitars giving the seminal release a vintage tape deck recording feel and the mellow electronic elements rounding out the RnB dream pop/chill hop hybrid instrumentals, Daisy unravels as an intoxicatingly artful release. By borrowing the serene dream pop timbres of AIKA’s vocal harmonies, the bitter-sweet exploration of how affection gives us a temporary ..read more

Stic N Move merged the vibrant soul of Reggaeton-inspired beats with the core of hip-hop in his latest single, This is My Life, which radiates the warmth of exotic rhythms and a palpable sense of old-school hip-hop grit. The intrinsic authenticity within every element of Stic N Move is a refreshing divergence from the cliché rap tracks with rappers waxing lyrical on what they think the genre wants to hear. The instant hit showcases an infectiously charismatic approach that’s bound to captivate any hip-hop enthusiast. Stic N Move, born Eric Braxton, lives his lyrics, expressing a genuine pursui ..read more

This week, we explored the defiance and high-energy expression in Frostbyt3’s latest track, “OUTCHA MOUTH,” featuring Juice Box and ETHNL. Released on April 12th, this single marks a significant shift from Frostbyt3’s earlier pop and R&B influences, diving into a realm of gritty, experimental rap with a live-performance feel designed to rally the crowd. In this interview with A&R Factory, Frostbyt3 reveals the inspiration behind the creation of an anthem that not only challenges the negativity from others and self-doubt but also sets the stage for a much-anticipated album. Dive into th ..read more

 This week, rap luminary Sareem sat down with us to delve into his latest album, ‘YOU MADE ME YOU,’ an infectious blend of sharp rap flows and dynamic beats that trace his journey from hustle to redemption. In this candid discussion, he reveals the profound personal stakes involved in the album’s creation, reflecting on his emotional highs and lows and the introspective process behind his music. His narrative weaves between personal accountability and empowerment, all set against the backdrop of challenging industry relationships and intense self-discovery. Join us as Sareem unpacks the l ..read more

Louvie’s standout release, Pray for Me, is a striking embodiment of hip-hop’s power, deeply rooted in the artist’s personal journey. Hailing from Washington D.C., Louvie, born Ricardo Carter, has been crafting his musical identity since the age of 16, drawing inspiration from a spectrum of genres, with artists such as T.I. acting as his foundational influence. The single opens with a melancholic melody, its moody waves setting a contemplative tone; the vocals, distorted with saturation, draw listeners into Louvie’s world, until the beat drops and Louvie’s cadence kicks in, ensuring each lyric ..read more

In conversation with A&R Factory, Stuee Singh, the multifaceted artist behind the culturally rich single ‘Spiritual Sharabi’, unveils the layers of his creative universe. From intertwining his Sikh heritage with contemporary pop dance to embedding profound spirituality in mainstream music, Singh’s journey is a kaleidoscope of cultural, linguistic, and philosophical dimensions. His transition from a corporate titan to a music maestro is a tale of bold choices and authentic self-expression. This interview not only explores Singh’s multilingual prowess in English, Punjabi, Hindi, Danish, and ..read more

Twivee, the UK-based RnB and hip-hop fusionist delivered a compelling narrative of resilience and motivation in his latest single, ‘Ray of Hope‘. ‘Ray of Hope’ is a storm of fiery emotion, rampaging through Twivee’s distinctive vocal lines. His voice carries a unique blend of rough and smooth, soul and gruff grit, consolation and conviction. This duality in his voice mirrors the complexities of life’s struggles, making the track an emotional odyssey worth taking. Twivee orchestrated a perfect backdrop for the mood of the track. The indie lo-fi elements, washed in saturation, amplify the intima ..read more

Chin0, hailing from East London, has firmly grasped the reins of the drill dominion with his standout single, ‘Rich Not Famous‘, which brings cinematic cultivation to the melodic drill scene. The multi-layered production is massive, setting ethereal backing vocals against Chin0’s infectiously charismatic bars, while bass-elevated beats reverberate with elements of boom-bap. In ‘Rich Not Famous’, ingenuity flows through every progression. Yet, it’s Chin0’s razor-sharp wit that commands the spotlight. His bars are a window into the rapper’s humanity and his painful awareness of society’s flaws ..read more