Is there anything better than completely transforming a website and giving a brand an entirely new lease on life? No. There’s not. Especially when the founder of that brand is as deserving — and dedicated! — as Danielle Omar, Founder of Food Confidence. The Client Danielle Omar is a Registered Dietitian and Self Development Coach for women who want to make lasting lifestyle changes. She’s on a mission to make healthy eating for busy women feel easy. After serving thousands of clients at all the different stages of life imaginable, she found that there was one common denominator between everyon ..read more

Ah, the age-old copy vs. design debate. With a twist. And the twist is: I’m not just talking about copywriting and brand / website design. I’m talking about what I tend to (so professionally) refer to ass the whole ass thing.  Recently, I’ve been having a lot of conversations with brand and web designers about the order in which it makes sense to work on everything—both related to client projects we’ve been collaborating on, and throughout website copy projects I’ve been working on for my clients who are brand designers themselves. And we’ve all agreed on an order ..read more

Want to hear one of the 101 things I learned in advertising school? Well, actually—I didn’t go to advertising school. I just read a book called 101 Things I Learned In Advertising School. And Thing #79 reminded me of a copywriting tip I’ve been meaning to share with you: Say less.  (Something I’m classically really bad at, as a Certified Yapper—but really good at as a Really Good Copywriter.) Why Saying Less Is More Powerful Than Saying More When it comes to writing copy that people actually want to read, saying less is typically the best option. But cutting out the clutter isn’t onl ..read more

A few weeks ago, I started a new series in my weekly newsletter called the Back To Basics series, dedicated to giving my subscribers a refresh about the BASICS of marketing and copywriting. The first thing I told them? How important it is to make sure you know your target audience realllyyyy wellprior to developing your message. I gave them some prompts to figure out these specific details, and taught them a few lessons about how to get to know their target audience better. (Re-read them here!) …but there’s one more thing that is suuuuuper important to know about your target audience before ..read more

QUEEN OF OVER-DELIVERING, REPORTING FOR DUTY. Hi, I’m Sara — Website Copywriter and Marketing Mentor, and Founder of Between The Lines Copywriting. & today, we’re talking about the “…and Marketing Mentor” side of BTL. There are 7 big ways you can learn from me this year, ranging from $0 to $3,000+. First things first, though: SUBSCRIBE TO MY NEWSLETTER. That is the #1 way to learn from me (for free) AND the #1 way for you to stay updated on when new resources (both free and paid) drop — and subscribers always get first dibs (specifically on the discounts). #1 — Free resources up the ass ..read more

2019 was a new mom year. 2020 was a life-changing year. 2021 was a growth year. 2022 was a hard year. 2023 was a peace year. 2024 is a money year. I’ve been writing Prologues and Epilogues chronicling my accomplishments, challenges, and most noteworthy moments since 2021, and being able to look back on everything has been such a rewarding experience. I couldn’t possibly stop now. So, welcome to The 2024 Prologue! If I’m being completely honest, this is the first year where I’ve had to REALLY THINK about what I wanted this post to be like, because I don’t have tons of shiny, new goals to share ..read more

Wellp. Here we are again, bestie. Just two girlies who said they were gonna do a LOT of shit this year — then didn’t.  Actually, I can’t speak for you.  Maybe you did every single thing you promised yourself you would this year. Maybe you made a zillion dollars, impressed every person you’ve ever met with an intense glow-up, broke 55 hearts, booked 700 dream clients, vacationed to the Maldives, ran a marathon, had lunch with Paris Hilton, planned a heist, plotted world domination, and achieved immortality. I don’t know. All I know is that was nawt the case for me.  How 2023 *act ..read more

In order to reap the benefits of email marketing, you’ll need to get actual people to sign up for your email list.  If you read my post about how to grow your email list with a lead magnet, you’d know that creating a freebie is the BEST way to do that, but one essential factor was left out of that post: You have to make people actually want the lead magnet that you create.  “And how do I do that?” By convincing them that it’s worth it! “Again… how do I do that?” You write really great email opt-in copy. And that’s where I come in. Keep scrolling for easy ways to ..read more

It’s Black Friday season. Already.  …which means all the creative entrepreneurs with educational resources are foaming at the mouth rn. …because we all want you to buy OUR thing, since OUR thing is the BEST thing for you, and the ONLY thing that you need, and the EASIEST path to success, and the RIGHT choice for your hard-earned dollars. Pick me! Pick me! Pick me! Pick my course! It’s the shit! Yeah. You know what we’re all doing. Now, to be clear, my course *is* the shit. (And it IS the best, most comprehensive website copywriting course on the Internet, and it W ..read more

Time travel with me for a sec, would you? Let’s rewind half a decade, and pretend like we’re sitting down on Cold Storage Beach, setting up our chairs in the sand, ready to sit and chat for a few hours while the waves roll out. (You’re my best friend in this scenario, by the way.) “I know, you’re right,” I laugh, agreeing that it’s funny I’ve chosen to become a freelance copywriter, even though I have degrees in 3.5 other subjects that have nothing to do with marketing. We start talking about how college degrees are sort of irrelevant anyway, and I laugh again, thinking about how I literally h ..read more