How To Successfully Use AI Copywriting in Your Business
Elizabeth Wilson Copywriting Blog
by Elizabeth Wilson
11M ago
Remember a few months ago when AI copywriting wasn’t a thing? Now tons of tools claim to turn anyone into a copywriting whizz.  Have you tried AI copywriting for your business? I’ve given ChatGPT (yes, I know there are others) a few basic copywriting briefs with many different prompts to see its response and how it writes for different audiences and scenarios. And frankly, I wouldn’t use or publish anything it has given me so far. Here’s why:  It’s repetitive (even when I ask for a different TOV or angle) It’s mechanical It’s. Just. So. Boring. What Creativity? I’m Just An A ..read more
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I Interviewed ChatGPT About Why it Can’t Replace a Copywriter – And What it Thinks of Elon Musk
Elizabeth Wilson Copywriting Blog
by Elizabeth Wilson
1y ago
If you’ve not heard of ChatGPT (Generative Pre-Trained Transformer) yet, where have you been? It’s the all-new Musk-backed, super-speedy Chatbot content generator that spits out words faster than you can think them, let alone type ‘em.   But what is it exactly? What are its uses? And does it mean the end of professional copywriters like me? Only one way to find out. It was time to meet my ‘scary good’ AI nemesis for a no-holds-barred 1-on-1. I was after some Harry-esque truth bombs all about its impact on content generation, copywriting – and it didn’t disappoint. In fact, it was surpris ..read more
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Advert copywriting - Things That Make You Go LOL
Elizabeth Wilson Copywriting Blog
by Elizabeth Wilson
2y ago
Ah, parenthood! You’re trucking along and then hello…you’ve created a tiny human. Welcome to your new life 2.0, where free and easy times become ‘what free time?’ Seriously though, it’s a lot of fun, because the thing is, no one ever really knows what they’re doing. No matter how many babies they have (I’m lucky enough to have four children and it was still chaos and a lot of winging it every time).  Which brings me to Baby HQ! Let me ask you – what adverts do you remember most? I’m betting it’s the ones that made you laugh, or go ‘yeah, I know what that’s like!’. Well, Byr ..read more
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The 5 BEST things I learned as a copywriter this year!
Elizabeth Wilson Copywriting Blog
by Elizabeth Wilson
2y ago
EOFY? More like EOF…yawn…So this isn’t a blog about why your business needs great copy in the next financial year. (I’m sure you know that already, right?)  It’s a bit of EOFY fun instead! Where I’m going to tell you the five BEST things I learned from my copywriting clients over the past 12 months. That’s one of the best things about being a freelance copywriter in Australia. You get to work with people all over the country and learn all about their businesses. And being a nosy and curious sort – why do you think I went into journalism?! – it’s one of the best bits of the job. All those ..read more
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Landing page copy tips to get you more leads
Elizabeth Wilson Copywriting Blog
by Elizabeth Wilson
2y ago
Did you know that landing page copy is twice as important as design for converting visitors, according to landing page specialists Unbounce?  A landing page is simply a web page that’s designed to create sales and leads. Whenever you click a product link on social media, in an email or Google ad, there’s a good chance you’ll end up on a landing page.  You’ll know, because it will – hopefully - have a very clear call to action - known as a CTA -  that’s designed to ‘convert’ you. Like ‘sign up here’, ‘subscribe,’ ‘make an appointment’ or ‘buy now’. The CTA is the most i ..read more
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How to instantly improve your website homepage
Elizabeth Wilson Copywriting Blog
by Elizabeth Wilson
2y ago
What’s your homepage saying about you at this very moment? Is it shouting about your credibility - who you are, what you do and why people should give you their business – or is it full of nice sounding rhetoric, that doesn’t really tell clients anything at all? Credibility – along with visibility - are key to keeping you front of customer mind, especially in the current climate, according to Alistair Marshall of Sydney-based Professional Services Business Development. Everyone who ‘meets’ your business – whether that’s online or networking – will have the same set of questions about you. Ess ..read more
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How to start a blog for your business
Elizabeth Wilson Copywriting Blog
by Elizabeth Wilson
2y ago
Do you have a blog on your business website? If not, why not? Having a blog on your website is business basics 101. A blog is the perfect platform to help attract and convert customers. Fill it with useful content that resonates with your audience and you’ll build a loyal customer following who will keep coming back for more. So how do you start a business blog? What should you write about? And how often? Here are a few quick business blogging tips to help you create an effective business blog, whether you’re a newbie business blogger or want to refresh your business blog strategy. Why bloggi ..read more
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Coronavirus Comms Tips – What to say to clients & a quick example
Elizabeth Wilson Copywriting Blog
by Elizabeth Wilson
2y ago
No business is exempt from the effects of Coronavirus. But what should you say to clients? I’ve had various emails from businesses, retailers and organisations this past week telling me what they’re doing. Some are great and reassuring, others not so much. If you’re struggling to get the right words together to communicate about Coronavirus to your customers, here’s some tips which might help: CORONAVIRUS & WHAT TO TELL CLIENTS: 4 QUICK TIPS  Say SOMETHING – don’t say nothing Now is absolutely not the time for radio silence. Customers will want to know first and foremost if you’re ..read more
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What is copywriting? And why does your business need it?
Elizabeth Wilson Copywriting Blog
by Elizabeth Wilson
2y ago
Someone I know who’s very switched on in the world of business development recently said this: “Clients do not buy professional services…they buy the result of what they do.” An excellent point (made by Alistair Marshall, Professional Services BD). When you hire a copywriter like me, you aren’t simply buying some nicely written words for your website or brochure or blog. You’re buying a valuable asset that gets you seen and heard by the customers that matter. Which are the ones who are most likely to buy from you. So what is copywriting exactly? And why is it so good at transforming casual bro ..read more
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Having a baby in your 40s - what they don't tell you
Elizabeth Wilson Copywriting Blog
by Elizabeth Wilson
2y ago
(Published Feb 2020) Looking for a copywriter in Sydney Australia? I’m pretty busy over the next few months feeding, bathing, burping, changing and cuddling a tiny human. I’ll be back on deck in a few months. But in the meantime - just for a bit of fun – here are a few of my top observations about having a 4th baby, and being in your 40s this time round to boot… Body ‘bounce back’ – what’s that? You might morph back into shape pretty quick after your first baby – but 4th time around there’s no way you’re getting back that pre-baby profile for a loooong time. Goodbye abs, hello abdominal separa ..read more
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