Well, rather a lot actually... And often not in the shape you think it will take!  When I started seriously social media marketing in 2019 - like, with my proper game face and everything - I couldn't have imagined the ride. Like most folks, I was hoping to promote my business and pick up some new clients. I decided to post on LinkedIn every week day for two weeks and see what happened.  Nothing happened!  But I could see the potential and knew that social media selling was not an overnight success story. I posted daily but there was an issue. There was a size five corporate ..read more

Some rate it. Some hate it. Some haven't got a Scooby Doo. But SEO is simply the simultaneous art of romancing your target market and Google. What would your ideal customer type into Google so that they could easily find and buy from you? Tools like Semrush, Google Search Console and Ahrefs are a solid start. They help you with your overall site health, conduct competitor analysis and  monitor your organic traffic. Be warned: you can get lost for days! Another little trick I deploy when conducting keyword research for a client is conveniently displayed right there at the bottom of t ..read more

I'm not saying that if you don't follow these God might smite you but it's certainly possible... Sit back, pop your feet up and do as you're told... :) ​ And a little old post of a similar ilk was featured in Stratos Creative Marketing which you can find here. ​ Enjoy ..read more

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What are the copywriting techniques that take 'meh' to meow? Blog... inbound ..read more

Your key messages are the messages you play on repeat and want your target audience to know and remember - aka - pretty important. They are delivered on your website, your social media, your newsletter, your blog and should be jam-packed with value. Help yourself to my free key messaging platform below... key_messaging_platform.pdf File Size: 6930 kb File Type: pdf Download File What are you telling your audience ..read more

Social media is just attention seeking. Everyone is blogging. Email marketing is spammy. Newsletters languish unclicked. Or do they? I launched my newsletter in the least spammy sense possible. I thanked clients for choosing me. I reminded them of my services. I asked for feedback and if I could do anything better to help them. I received a tonne of lovely feedback and four new projects off the back of one newsletter. That's some ROI. Small businesses usually have to work even harder and on a tighter budget - but it really can be done. I'm a small business myself and I have helped clien ..read more

Well, first of all, you need a copywriter for your small business who has a dog... Now that box is safely ticked, you also need a copywriter for your small business if you plan on wooing those lovely customers.  Everyone is a snoop these days. They check your reviews. They check your social media (or lack of). They check your website. They check your blog. If they could, they'd probably check your mum raised you well. People don't just want to hand their cash over to anyone. They want all sorts of crazy things like values, principles, ethics, sustainability, equality, diversity, fair t ..read more

Selling your product or service used to involve some flash, slick-haired dude with a massive briefcase. Then it involved a gaggle of telesales people with insanely polished vowels.  These days it involves something even slicker than a slick-haired salesperson.  Selling your business, your ideas, your brand... it involves digital marketing. Cue gasps everywhere. Said no one.  Digital marketing is nothing new. It's been with us for some time. But that doesn't mean it's any clearer as to what works and what is wasting your time. There are heaps of digital marketing agencies se ..read more

Marketing your business quietly, respectfully and following the industry 'norm' achieves what exactly?  Not too much.  And yet many people are understandably nervous about making noise, grabbing attention and ruffling feathers. Nagging doubts. Is it too much? Not enough that? You could procrastinate until someone else takes the sale.  I've been there, I get it. My client's are repeating the same problem... Fear of judgement and public failure online. People will always judge you, even if you do nothing? So why not do exactly what's best for you and your business and that is ..read more