If you’re a freelance copywriter ready to move your copywriting clients from retainers to day rate pricing packages, this plan is for you! Anytime you’re moving a client into a different service experience, a long runway is one path to success, as is ongoing communication and reassurance.  In this 4-step process, you can go from retainer burnout to a day rate ease, and your clients will thank you for it! When a client is transitioning from retainer to a day rate, I like to call them “turning the ocean liner around” clients. It’s a process and takes longer than a speedboat turnaround, but ..read more

Did you know that 21% of people check their email more than 5 times per day? (Eleventy Marketing) Time to start selling through email. If you’re looking for email copywriting best practices to help you close the sale and create relationships through email… Keep reading. When you’re selling through email, you’re creating a customer relationship.  I learned that the day I sold $75,000 worth of strollers to a customer in New York City. I was working as a sales support representative at a company called Phil & Teds. And it was the first time anyone from the support desk had ever done such ..read more

Good copy is a non-negotiable in today’s online marketplace. You likely already know that you need good copy to sell your product or service. But nearly every business owner questions whether the words they’re putting in front of the audience will sell. We’ve all been there, but you’re about to get a lot more confident about your copy because, in this post, you’ll learn the 10-step copywriting checklist to sell more to more customers.   Let’s get into it! Proof of Offer Your offer might be the best thing since sliced bread, but if you can’t communicate its value to your customers w ..read more

Three tips to know if your copywriting sounds original... and good! When I first started copywriting for my businesses, I felt like the words got caught in my brain, and I overthought everything. I couldn't type a sentence without sounding like a robot, and I never knew if what I was writing was any good, let alone if it would convert. I also got the feedback that my copy didn't sound anything like I talked in real life... Feedback is HARD sometimes! If you ever feel like I did circa 2008 (and still today occasionally!), here are a few tips to help you sound more like yourself and write co ..read more

    Apple just announced it’s new Mail Privacy Protection feature. It’s not the end of the world. You’ll just have to work a little bit harder (and get to know your customer’s a little bit more personally). Email privacy doesn’t have to hurt your business… in fact, it might even make you more money. Email open rate is dead. Here’s what’s alive and well. Currently, we’re undergoing a shift in the online marketplace.  Apple has announced new rules to the game regarding email marketing and understanding who is opening your emails and who isn’t. Gone are the days of marketing and s ..read more

Having a good client contract means you’re making more money. It also means you’re grounded in your money-making root chakra. This is especially important this week as we work with the energy of Monday’s full PINK moon -- a supermoon in the sign of Scorpio that’s telling us to get our ducks in a row and get rooted into our business practices. Over the last 12 years, I’ve been helping online entrepreneurs translate their vision into action. I’ve helped to create revenue gains from $3000 per month to an extra $400,000 per year and more. With each business I’ve supported, it all started with eff ..read more

   Here's one thing you must do to help close sales. It's essential to give your clients the option to say no. It may feel counterintuitive, but if you don’t allow your customers the freedom to make purchasing decisions on their own, they’ll feel like they're getting cornered into a sale. Let’s be honest, the best business interactions are the ones that are genuine. Business interactions don’t need to be forced, nor should they be. Let things flow naturally. We all know what it’s like to be oversold on something we know we don’t need (or even value). Don’t you hate when that ha ..read more

Or… How To Write Persuasive Copy For Products and Services That Don’t Have A Clear Structure or Tangible Focus   Here is a supporting 7-minute video to walk you through the concepts of this blog post. I’ve written words for a lot of people and many of them have very clear outcomes from their products or services. Products or services that meet a specific need -- like bras, business coaching, copywriting, branding, web design, or deodorant.  Then there are other products and services that are more feelings-based - support networks, cyclical time, intuitive life coaching, feng shui, a ..read more

If you’re a freelance copywriter ready to move your copywriting clients from retainers to day rate pricing packages, this plan is for you! Anytime you’re moving a client into a different service experience, a long runway is one path to success, as is ongoing communication and reassurance.  In this 4-step process, you can go from retainer burnout to a day rate ease, and your clients will thank you for it! When a client is transitioning from retainer to a day rate, I like to call them “turning the ocean liner around” clients. It’s a process and takes longer than a speedboat turnaround, but ..read more

An age-old question in the online marketing space is: How much do copywriters make? And how much should I charge for my copywriting services? It’s a carousel of confusion, in the end, isn’t it? I get it; I do.   Does pricing your copywriting services seem like something that’s a never-ending struggle? Does pricing (no matter how many times you’ve worked with a client) feel like a hamster wheel of second-guessing? It sure used to feel that way for me. Especially because when I did price my copywriting services for clients big and small, it always felt like a willy nilly process that made ..read more