as the world becomes increasingly interconnected, the virtual realm has emerged as a pivotal space for hosting events, conferences, and meetings. however, with this global reach comes the challenge of catering to diverse audiences with varying cultural backgrounds. in the digital age, understanding and adapting to cultural nuances is crucial for ensuring the success and inclusivity of virtual events.  this article delves into the importance of cultural considerations in virtual events and offers insights on how to adapt content and communication strategies to resonate with global audience ..read more

online streaming has become a powerful tool to reach a global audience. let’s explore together key strategies to maximize your reach and engagement on your live streams. the importance of streaming in the digital age in today’s digital age, streaming has become an essential form of communication and marketing. it’s a direct means to connect with your audience in real time and build stronger relationships. stream preparation and quality preparation is essential. before starting a live broadcast, make sure everything is in order. check your internet connection, audio quality and lighting. a high ..read more

putting together an event is more than just bringing people together; it’s about achieving objectives and leaving a lasting impact for growth. measuring the success of a conference or event goes beyond attendance numbers, it requires a full analysis of key metrics and key performance indicators (KPIs) for event management to evaluate its impact and effectiveness. by evaluating this information companies can gain valuable insights into attendees, satisfaction, and overall event performance. before looking into the measurements from the event it is important to identify clear objectives for the ..read more

the value of face-to-face live events will always be important, but there are times when going virtual is a crucial part of your event program. hosting a virtual event requires the same care and attention as an in-person event and in both cases, you need to craft an event strategy.  virtual events are made of many of the same elements as any other kind of event, but fundamentally rely on technology. a virtual event is built around content, attendee engagement, and data. video production quality and connectivity will be important, as well as a registration site. but there’s more to virtual ..read more

in the wake of the covid-19 pandemic, the events industry has witnessed a transformative shift towards hybrid events, combining the advantages of both in-person and virtual experiences. these dynamic gatherings have revolutionized the way we connect, learn, and collaborate. let’s explore some of the compelling benefits that make hybrid events a game-changer. increased accessibility: hybrid events break down geographical barriers, enabling individuals from around the world to participate. attendees can join virtually, eliminating the need for travel expenses, visa restrictions, and time zone ch ..read more

as we slowly approach the winter months and the weather starts to turn, it is important to plan your event with bad weather conditions in mind. that being said, summer in the uk can never be trusted as the weather is unpredictable! here at seven events, an event management agency, we recommend the following tips to help you plan and host your event in bad weather.  #backupplan having a plan b is essential and even more essential when hosting an event in bad weather. if you have entertainment, it is a great idea to have multiple options that can perform in bad weather. another idea, is to ..read more

the metaverse is a virtual world that we can access digitally from different augmented virtual reality devices through a character or avatar that we have created to live in this parallel reality. the truth is that it is not a new concept because video games are based on the same foundation of creating virtual worlds with which to connect through our avatars. however, the metaverse proposal goes much further than a video game! the metaverse is an alternative reality to our physical environment that takes place in the digital universe and through which we can socialize, have work meetings, atten ..read more

the future of the event industry has changed forever. and while we have all experienced serious webinar and video fatigue over the past couple of years, virtual events are still highly sought-after. a linkedin survey of 200 companies in the u.k. and ireland found that 72% of respondents said that they would keep holding virtual events for the long term. this is likely because virtual events can be cost-effective and offer global access to content creators and industry peers without the stress (and cost) of travel. platforms such as zoom & ms teams have been popular due to being c ..read more

the phrase virtual fatigue, or zoom fatigue, is one you may have heard – but here at sevenevents it’s not one that we believe. yes, we were forced to take to the virtual world during lockdowns, but now our clients are still choosing to use this medium because it makes sense for a lot of other reasons. if you would normally have a large conference with overnight accommodation virtual can be more cost effective if you would normally fly guests from around the world to one place for a meeting then you are significantly reduced your carbon footprint if you want to deliver short bursts of content ..read more

Experiential marketing utilizes the power of experience to connect with people. By interacting with them in a creative way, through personalized exchanges and emotion-provoking content you can build memorable long-lasting relationships with brands and messages.  This type of marking is about showing something rather than just talking about it, whether that is through sharing experiences rather than stats or encouraging participants to get lost in the event by engaging all the senses. Alternatively called engagement marketing, experiential marketing allows companies to add value through in ..read more